Writing for the Web Online Bundle, 2 Courses

Learn How To Effectively Write for Web

Writing for the Web Online Bundle, 2 Courses

NOW ONLY

AU$299

Save AU$239 (44%)
OFF RRP AU$538
Get Info Pack

Get Writing for the Web and Advanced Writing Skills in this Bundle

1. Writing for the Web: Learn How To Effectively Write for Web

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

After you complete this course, you will be able to:

  • Apply engaging techniques that draw readers to web pages.
  • Plan what to write to reflect your web hierarchy.
  • Create engaging content, including catchy headlines.
  • Enhance your writing with other forms of media.
  • Make your writing accessible to a variety of readers.

2. Advanced Writing Skills: Enhance Your Business Writing Skills

This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.

In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.

At the end of this course, you will be able to:

  • Make your writing clear, complete, concise, and correct.
  • Improve sentence construction and paragraph development.
  • Deal with specific business requests.
  • Create effective business cases, proposals, and reports.
  • Thoroughly document sources that you use in your writing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Writing for the Web 2 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Writing for the Web Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Getting to Know the Web

  • Web Writing Is Not The Same!
  • What It’s All About
  • The Purpose of Web Writing
  • Making Connections
  • Design and Structure
  • Understanding HTML
  • Viewing the Source
  • It’s Work to Influence Others
  • Predictability
  • Consistency and Commitment
  • Authority

 Session 3: Tips on Creating a Site Hierarchy

  • Designing the Site
  • Designing a Structure
  • Pre-Assignment
  • Pre-Assignment Review
  • Menus, Links, and Buttons
  • Menu Sample One
  • Menu Sample Two
  • Links
  • Buttons

 Session 4: Creating Your Content

  • Writing Eye-Catching Headlines
  • Do's and Don'ts
  • Shifting Our Thinking
  • Tips for Creating Great Headlines
  • Writing Content
  • Format Carefully
  • Be Concise
  • Use Hyperlinks
  • Build Trust
  • Use Inverted Pyramid Construction
  • Think Rich
  • Presenting Your Message
  • About PDF Files
  • Writing Goals
  • Making Connections

 Session 5: Testing the Waters

  • Making Connections
  •  Deciding What’s Fit to Print
  • What’s Getting Read?
  • Give Them What They Need
  • Test Your Usability
  • Consider Eye Tracking
  • Break Up Content
  • Reviewing and Planning

 Session 6: Adding Audio and Video to Your Content

  • The Great Debate
  • Making Connections

 Session 7: Getting Your Content Noticed

  • Standing out in Crowds
  • Search Engine Optimization
  • How It Works
  • Alternative Search
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Tips and Tricks
  • Balancing SEO and Word Stuffing

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Advanced Writing Skills Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: The Four Cs of Writing

  • Writing Clearly
  • Familiar Words
  • Precise Words
  • Concrete Nouns
  • Using Jargon
  • Jargon
  • Writing Concisely
  • Being Concise
  • Our Concise Responses
  • Complete Writing
  • Writing Correctly
  • Selecting Your Sources
  • Style
  • Being Stylish
  • Facts
  • Being Factual
  • Facts About the Internet
  • Choosing Your Sources
  • Selecting Our Sources - Responses

 Session 3: Writing Mechanics

  • Emphasis
  • Adding Emphasis
  • Sentence Unity
  • Sentence Structure
  • Paragraph Size
  • Proper Paragraphs
  • Our Arranged Paragraphs
  • More on Paragraphs - Unity
  • More on Paragraphs - Coherence
  • More on Paragraphs - Emphasis
  • Rhythm
  • Voice
  • Are You Being Active or Passive?
  • Changing the Emphasis

 Session 4: Dealing with Specific Requests

  • Types of Letters
  • Information Requests
  • Letters of Recommendation
  • Letters Refusing Requests
  • Letters of Persuasion
  • Recommendation
  • Saying No
  • Persuading
  • Responding

 Session 5: Preparing Business Documents

  • Defining Business Cases
  • Business Cases
  • Setting Up Your Business Case
  • Requests for Proposals
  • Writing Reports
  • Writing Formal Reports
  • Documentation
  • Direct Quotes
  • Citing Sources
  • Being Consistent

 Session 6: Editing Techniques

  • Pre-Assignment Review

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Writing for the Web and Advanced Writing Skills in this Bundle

1. Writing for the Web: Learn How To Effectively Write for Web

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

After you complete this course, you will be able to:

  • Apply engaging techniques that draw readers to web pages.
  • Plan what to write to reflect your web hierarchy.
  • Create engaging content, including catchy headlines.
  • Enhance your writing with other forms of media.
  • Make your writing accessible to a variety of readers.

2. Advanced Writing Skills: Enhance Your Business Writing Skills

This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.

In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.

At the end of this course, you will be able to:

  • Make your writing clear, complete, concise, and correct.
  • Improve sentence construction and paragraph development.
  • Deal with specific business requests.
  • Create effective business cases, proposals, and reports.
  • Thoroughly document sources that you use in your writing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Writing for the Web 2 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Writing for the Web Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Getting to Know the Web

  • Web Writing Is Not The Same!
  • What It’s All About
  • The Purpose of Web Writing
  • Making Connections
  • Design and Structure
  • Understanding HTML
  • Viewing the Source
  • It’s Work to Influence Others
  • Predictability
  • Consistency and Commitment
  • Authority

 Session 3: Tips on Creating a Site Hierarchy

  • Designing the Site
  • Designing a Structure
  • Pre-Assignment
  • Pre-Assignment Review
  • Menus, Links, and Buttons
  • Menu Sample One
  • Menu Sample Two
  • Links
  • Buttons

 Session 4: Creating Your Content

  • Writing Eye-Catching Headlines
  • Do's and Don'ts
  • Shifting Our Thinking
  • Tips for Creating Great Headlines
  • Writing Content
  • Format Carefully
  • Be Concise
  • Use Hyperlinks
  • Build Trust
  • Use Inverted Pyramid Construction
  • Think Rich
  • Presenting Your Message
  • About PDF Files
  • Writing Goals
  • Making Connections

 Session 5: Testing the Waters

  • Making Connections
  •  Deciding What’s Fit to Print
  • What’s Getting Read?
  • Give Them What They Need
  • Test Your Usability
  • Consider Eye Tracking
  • Break Up Content
  • Reviewing and Planning

 Session 6: Adding Audio and Video to Your Content

  • The Great Debate
  • Making Connections

 Session 7: Getting Your Content Noticed

  • Standing out in Crowds
  • Search Engine Optimization
  • How It Works
  • Alternative Search
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Tips and Tricks
  • Balancing SEO and Word Stuffing

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Advanced Writing Skills Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: The Four Cs of Writing

  • Writing Clearly
  • Familiar Words
  • Precise Words
  • Concrete Nouns
  • Using Jargon
  • Jargon
  • Writing Concisely
  • Being Concise
  • Our Concise Responses
  • Complete Writing
  • Writing Correctly
  • Selecting Your Sources
  • Style
  • Being Stylish
  • Facts
  • Being Factual
  • Facts About the Internet
  • Choosing Your Sources
  • Selecting Our Sources - Responses

 Session 3: Writing Mechanics

  • Emphasis
  • Adding Emphasis
  • Sentence Unity
  • Sentence Structure
  • Paragraph Size
  • Proper Paragraphs
  • Our Arranged Paragraphs
  • More on Paragraphs - Unity
  • More on Paragraphs - Coherence
  • More on Paragraphs - Emphasis
  • Rhythm
  • Voice
  • Are You Being Active or Passive?
  • Changing the Emphasis

 Session 4: Dealing with Specific Requests

  • Types of Letters
  • Information Requests
  • Letters of Recommendation
  • Letters Refusing Requests
  • Letters of Persuasion
  • Recommendation
  • Saying No
  • Persuading
  • Responding

 Session 5: Preparing Business Documents

  • Defining Business Cases
  • Business Cases
  • Setting Up Your Business Case
  • Requests for Proposals
  • Writing Reports
  • Writing Formal Reports
  • Documentation
  • Direct Quotes
  • Citing Sources
  • Being Consistent

 Session 6: Editing Techniques

  • Pre-Assignment Review

 Session 7: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

We provide a 7 Day Money Back Refund on all Courses

Now Only AU$299 Save AU$239 (44%)
OFF RRP AU$538
Delivery Method

Online - Certificate

Get Info Pack

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

Share this course

Course Summary

Course ID: 002WFWOC2CB
Delivery Mode: Online
Access: Unlimited lifetime access to course material
Time: Study at your own pace
Duration: 12-16 Hours for total bundle
Assessments: Yes
Qualification: Certificate

Learn More With Course Bundles

Popular Courses and Bundles

Get a FREE Career Planner