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Using Social Media in Business Online Bundle, 3 Certificate Courses

Social media is a game changer for businesses

Get Using Social Media in Business, Marketing Your Business on the Internet and Internet Writing in this Bundle

1. Using Social Media in Business: Social media is a game changer for businesses

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

2. Marketing Your Business on the Internet: Learn about Marketing Your Business on the Internet

Throughout this Certificate in Marketing Your Business on the Internet Online Course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

3. Internet Writing: Learn how to make money from Internet writing

You may have heard that every day, another traditional writing market disappears. Don’t let that discourage you from writing! Instead, discover the thousands of lucrative publishing opportunities that await you on the Internet with this Certificate in Internet Writing Online Course.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  2. Instructors lead each course and you will be able to interact with them and ask questions
  3. You can study from home or at work at your own pace in your own time
  4. You can download printer friendly course material or save for viewing off line
  5. You will be awarded a certificate at completion of this course

How to study online course?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete each course receive a certificate of completion per course, with a passing score (for the online assessment) and will be issued a certificate via email.

Using Social Media in Business 3 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Using Social Media in Business

Developing a Social Media Foundation

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Creating Your Social Media Strategy

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Building Your Social Media Organization

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Crafting High-Quality Content

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.


Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.


In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.


In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.


In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.


In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

Social Media Automation

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Social Media and Your Team

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Measuring Your Social Media Performance

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Course 2 - Marketing Your Business on the Internet

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson. 

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site. 

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors. 

The Internet's Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services. 

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more. 

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business. 

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky. 

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems. 

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Course 3 - Internet Writing

Web Publications

The Internet grows every day, and so do your opportunities to publish on it. In this lesson, we'll begin by exploring Internet publications that most resemble traditional print publications. We’re going to look at three specific types: Web magazines, Webzines, and e-journals. By the time you've finished this lesson, you'll know how to find out which publications have the most traffic or are the most popular sites on the Web, so you can select the best markets. And to make sure you have all the tools you need to begin publishing on the Internet, you'll learn about querying by e-mail and get to read some of my electronic queries that have landed assignments.


In this lesson, you'll learn what makes e-zines, or electronic magazines, different from the Internet publications we talked about in Lesson 1. Rather than relying on Web visitors, e-zines look for subscribers. We’ll spend some time looking at real simple syndication, or RSS, feeds, which are the easy way for readers to get your content on the Web delivered to them.  Of course, you'll get some of my best e-zine writing tips, too! You'll also see how to prepare and submit content electronically after an editor asks to see your work.

Business Websites

Today, just about every business has a website. Some use them as self-service sites that answer basic customer questions, while others use them to sell directly to customers. Today, you'll learn how to write content for all these types of sites. When you write for a business, you're likely to have a payment agreement in which the business owns the copyright to the content, not you. After this lesson, you'll understand the various ways you can license or sell your writing.

Content Websites

The majority of websites you find when you're surfing aren't Web publications, e-zines, or business sites. Instead, they're content-focused websites. From your own experiences reading online content, you know that some content or information sites are easier to read and navigate than others. In this lesson, you'll learn how to write content that will capture the attention of the average online reader, who stays less than a minute on a Web page. That's right—you have less than a minute to draw your reader in, and today you'll discover some key writing techniques to help you do that! We'll also cover the key contract points to look at when you're selling your writing to an Internet market.

Writing Web Content Focused on Search Engine Rankings

In this lesson, you'll learn the deepest, darkest secret of the Internet—how websites make it into the top 50 listings with search engines. Your writing style has a big impact on search engine ranking, so we'll go step-by-step through how to improve the focus and keyword density in the content you create. Even the way you organize your content makes a difference, and after this lesson, you'll know various strategies to make you an effective Web writer. You'll also find out how to make your Webmaster's job easier by paying attention to the keywords and headings that search engines notice.

Writers and Blogs

Did you know that there are around 30 million tweets, or short blog entries, made every day? Blogging is hot, and in this lesson, we'll explore how writers are using blogs—some to make their big publishing breaks. In fact, one previously unknown writer landed a $300,000 book deal after just three months of blogging! However, blogs are much more than online journals these days, so we’ll also examine how businesses use them as marketing tools. Then, we'll take a tour of your options for starting to blog and examine the different ways you can use blogging platforms.

Self-Publishing a Webzine

Maybe you're interested in writing about a niche area. If so, then publishing your own Webzine or content site could be the best direction for you. I've gone that route myself a few times! Today, you'll discover exactly what it requires to self-publish a site on the Internet. You'll learn about Web hosting, selecting domain names, Web publishing software (some of it's even free), using images, and registering your online copyright. Even if you're not planning to publish a Webzine or content site, you'll find the information useful when it comes to creating a personal website or writing content for a start-up business.

Monetizing Blogs and Other Websites

This lesson is a student favorite. Who wouldn't want to know dozens of ways to earn money from their own Web content? You've already learned about blogging and starting your own Webzine—now you'll learn how to turn blogs and Webzines into profitable writing opportunities. Take all that content you have archived on your computer, and turn it into revenue-generating online content just by signing up with the advertising or affiliate programs of your choice and adding computer code to your Web pages. Publish what you want—when you want—and let your content earn money for years to come without doing another thing.

Writing for Content Producers

Thousands of writers have found that working with content publishers is the best way to get established and promote themselves. In this lesson, we'll start with non-paying article banks useful for self-promotion, then we'll move to content farms that buy hundreds of thousands of articles every year from writers. Finally, we'll look at revenue-sharing publishers, where you add content to their sites and split the revenue you earn monetizing your content. These markets are great if you want to get started publishing, but you don't have the time or the technology skills to commit to a blog or content site of your own.

Publishing E-Books and Print-on-Demand

E-book sales have now surpassed paperback sales. If you’ve always wanted to publish a book, now is the time to jump on the runaway e-book train! From publishing with an established house to self-publishing your own book in electronic and print-on-demand paper formats, this lesson has the information that may launch your e-book publishing career. Self-published e-book authors have earned more than $100,000 a month selling their own e-books on Amazon, so I know you’re going to find this lesson inspiring.

Web 2.0: The Intelligent Web

Today, we'll look at Web 2.0, the intelligent Web, and see it in action. From blogging to wikis to open source licensing, Web 2.0 is all about putting publishing power in the hands of the creators. We're going to explore neat developments such as tagging and services like Flickr and Diigo, and you'll see how these tools can help you promote your writing. You'll also get some tips about writing for Web 2.0 publishing opportunities—tips that get you ready for the marketplace.

Web 2.0 and Beyond: The Social Web

In addition to being the intelligent Web, there's another aspect of Web 2.0—it's the social Web. The number-one activity on the Internet is social media, and I’ll introduce you to dozens of tools that will help you harness its power as you develop your Internet writing career. Whether you’re looking for multimedia to enhance your Internet published writing or a virtual world where you can connect with other writers, you’ll find it in this last lesson of the course. From free screencasting tools to free animation tools, the Web

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 007SMB3CB
Delivery Mode: Online
Course Access: 6-8 Weeks Per Course
Time required: 72 hours
Assessments: Yes
Qualification: Certificate of Completion

Start Dates

This course is available to begin on the following dates

  • 12 June
  • 17 July
  • 14 August
  • 11 September