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Ultimate Using Social Media in Business Online Bundle, 10 Certificate Courses

Social media is a game changer for businesses


Get Using Social Media in Business, Marketing Your Business on the Internet, Internet Writing, Business and Marketing Writing, Learn to Buy and Sell on eBay, Learn How to Navigate the Internet, Managing Customer Service, Starting Your Own Small Business, Small Business Marketing on a Shoestring and Computer Skills for the Workplace in this Bundle

1. Using Social Media in Business: Social media is a game changer for businesses

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

2. Marketing Your Business on the Internet: Learn about Marketing Your Business on the Internet

Throughout this Certificate in Marketing Your Business on the Internet Online Course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

3. Internet Writing: Learn how to make money from Internet writing

You may have heard that every day, another traditional writing market disappears. Don’t let that discourage you from writing! Instead, discover the thousands of lucrative publishing opportunities that await you on the Internet with this Certificate in Internet Writing Online Course.

4. Business and Marketing Writing: Learn Business and Marketing Writing

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.

Whatever your background, this fun, introductory business and marketing writing online course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. 

Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

5. Learn to Buy and Sell on eBay: Auction pros teach you how to work from home or earn extra income by buying and selling goods online

Online auctions match buyers with sellers in a global marketplace for almost any item. If you've ever dreamed of working from home or just earning extra income by buying and selling goods online, our experienced instructors will guide you every step of the way.

You'll learn how to create titles that get noticed, how to craft advertising copy that sells items quickly and for top dollar, and how to create and upload photos of the items you are selling with this Certificate in Learn to Buy and Sell on eBay Online Course. You'll also learn how to safely conduct financial transactions, how to accept credit card payments, and how to pack and ship any item hassle-free. If you're a buyer, you'll learn how to value almost any item up for auction, how to get the best possible price, how to protect yourself against fraud, and how to compete effectively against other bidders.

6. Learn How to Navigate the Internet: Master the ins & outs of the Internet including Web, search engines, email, and more

Become net-savvy in six short weeks! Learn where the Internet came from, what makes it tick, and where it's headed.

Learn advanced search techniques so that you'll be able to find fast answers to virtually any question with this Certificate to Learn How to Navigate the Internet Online Course. Build your own start page filled with the news and information that most interests you. Find out how to get free assistance with technical issues, travel planning and major purchases. Take advantage of cloud computing to freely create, edit, and collaborate with others on documents and spreadsheets; use the power of social networking to reconnect with old friends and share photos with other family members; keep your Internet knowledge up-to-date with the help of blogs, wikis, and social bookmarking; gain access to masterpieces of art and literature; entertain yourself and your family with free online games and videos; and find out how to best defend yourself against dangerous hoaxes, viruses, worms, and other forms of malware.

7. Managing Customer Service: Learn about managing customer service

You may already understand that top-notch customer service begins with knowing your customers and their needs, but do you know how to evaluate those customers, or better yet, what to do with the data once you have it? We'll take a look at that, as well as identify how your customer service stacks up right now, and how you can build on even the sharpest of service policies. Plus, learn how to communicate, resolve complaints, and foster winning traits in each of your reps, all in six easy weeks with this Certificate in Managing Customer Service Online Course.

8. Starting Your Own Small Business: Succeed in starting your own small business

In this Certificate in Starting Your Own Small Business Online Course, you'll learn everything you need to know about starting a business. You'll begin by discovering the tricks to picking the right opportunity for you. Next, you'll learn how to develop proven marketing techniques to easily build sales. Since every business needs money, we'll discuss traditional and nontraditional financing options. Finally, you'll learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

You, as a business owner, need to manage all your limited resources. One resource that often gets overlooked is your time. In the final lesson, you'll learn time-management techniques especially for entrepreneurs. While taking this course, you'll discover the secrets that separate the successful entrepreneurs from the struggling ones.

9. Small Business Marketing on a Shoestring: Learn about small business marketing on a shoestring

As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. With this Certificate in Small Business Marketing on a Shoestring Online Course, you'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! 

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. 

Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

10. Computer Skills for the Workplace:  Learn Computer Skills, excell, word, office etc

Most jobs today require a working knowledge of certain computer skills. Employers seek and reward employees with the skills and knowledge to send messages across the country via e-mail; use a spreadsheet to create a graph and paste it into a report; add and edit data in a database; understand the implications of file sizes, memory limitations, and network arrangements; and recognize the function and features of modern computer components. Any job candidate who already possesses these skills will stand above those who do not.

This computer skills for the workplace online course is designed to provide the fundamental computer competencies you need to survive and prosper in today's fast-changing workplace.

You will learn how to implement the powers of modern office software to work faster and more efficiently.

We'll focus on practical application for software most common to the workplace. When you finish this course, you will have learned why employers consider technological literacy so critical to the success of any organization.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  2. Instructors lead each course and you will be able to interact with them and ask questions
  3. You can study from home or at work at your own pace in your own time
  4. You can download printer friendly course material or save for viewing off line
  5. You will be awarded a certificate at completion of this course

How to study online course?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete each course receive a certificate of completion per course, with a passing score (for the online assessment) and will be issued a certificate via email.

Using Social Media in Business 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Using Social Media in Business

Developing a Social Media Foundation

In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Creating Your Social Media Strategy

Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Building Your Social Media Organization

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Crafting High-Quality Content

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

Twitter

In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

LinkedIn

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

Pinterest

In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

Google+

In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

Social Media Automation

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Social Media and Your Team

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Measuring Your Social Media Performance

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.

Course 2 - Marketing Your Business on the Internet

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson. 

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site. 

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors. 

The Internet's Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services. 

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more. 

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business. 

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky. 

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems. 

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Course 3 - Internet Writing

Web Publications

The Internet grows every day, and so do your opportunities to publish on it. In this lesson, we'll begin by exploring Internet publications that most resemble traditional print publications. We’re going to look at three specific types: Web magazines, Webzines, and e-journals. By the time you've finished this lesson, you'll know how to find out which publications have the most traffic or are the most popular sites on the Web, so you can select the best markets. And to make sure you have all the tools you need to begin publishing on the Internet, you'll learn about querying by e-mail and get to read some of my electronic queries that have landed assignments.

E-Zines

In this lesson, you'll learn what makes e-zines, or electronic magazines, different from the Internet publications we talked about in Lesson 1. Rather than relying on Web visitors, e-zines look for subscribers. We’ll spend some time looking at real simple syndication, or RSS, feeds, which are the easy way for readers to get your content on the Web delivered to them.  Of course, you'll get some of my best e-zine writing tips, too! You'll also see how to prepare and submit content electronically after an editor asks to see your work.

Business Websites

Today, just about every business has a website. Some use them as self-service sites that answer basic customer questions, while others use them to sell directly to customers. Today, you'll learn how to write content for all these types of sites. When you write for a business, you're likely to have a payment agreement in which the business owns the copyright to the content, not you. After this lesson, you'll understand the various ways you can license or sell your writing.

Content Websites

The majority of websites you find when you're surfing aren't Web publications, e-zines, or business sites. Instead, they're content-focused websites. From your own experiences reading online content, you know that some content or information sites are easier to read and navigate than others. In this lesson, you'll learn how to write content that will capture the attention of the average online reader, who stays less than a minute on a Web page. That's right—you have less than a minute to draw your reader in, and today you'll discover some key writing techniques to help you do that! We'll also cover the key contract points to look at when you're selling your writing to an Internet market.

Writing Web Content Focused on Search Engine Rankings

In this lesson, you'll learn the deepest, darkest secret of the Internet—how websites make it into the top 50 listings with search engines. Your writing style has a big impact on search engine ranking, so we'll go step-by-step through how to improve the focus and keyword density in the content you create. Even the way you organize your content makes a difference, and after this lesson, you'll know various strategies to make you an effective Web writer. You'll also find out how to make your Webmaster's job easier by paying attention to the keywords and headings that search engines notice.

Writers and Blogs

Did you know that there are around 30 million tweets, or short blog entries, made every day? Blogging is hot, and in this lesson, we'll explore how writers are using blogs—some to make their big publishing breaks. In fact, one previously unknown writer landed a $300,000 book deal after just three months of blogging! However, blogs are much more than online journals these days, so we’ll also examine how businesses use them as marketing tools. Then, we'll take a tour of your options for starting to blog and examine the different ways you can use blogging platforms.

Self-Publishing a Webzine

Maybe you're interested in writing about a niche area. If so, then publishing your own Webzine or content site could be the best direction for you. I've gone that route myself a few times! Today, you'll discover exactly what it requires to self-publish a site on the Internet. You'll learn about Web hosting, selecting domain names, Web publishing software (some of it's even free), using images, and registering your online copyright. Even if you're not planning to publish a Webzine or content site, you'll find the information useful when it comes to creating a personal website or writing content for a start-up business.

Monetizing Blogs and Other Websites

This lesson is a student favorite. Who wouldn't want to know dozens of ways to earn money from their own Web content? You've already learned about blogging and starting your own Webzine—now you'll learn how to turn blogs and Webzines into profitable writing opportunities. Take all that content you have archived on your computer, and turn it into revenue-generating online content just by signing up with the advertising or affiliate programs of your choice and adding computer code to your Web pages. Publish what you want—when you want—and let your content earn money for years to come without doing another thing.

Writing for Content Producers

Thousands of writers have found that working with content publishers is the best way to get established and promote themselves. In this lesson, we'll start with non-paying article banks useful for self-promotion, then we'll move to content farms that buy hundreds of thousands of articles every year from writers. Finally, we'll look at revenue-sharing publishers, where you add content to their sites and split the revenue you earn monetizing your content. These markets are great if you want to get started publishing, but you don't have the time or the technology skills to commit to a blog or content site of your own.

Publishing E-Books and Print-on-Demand

E-book sales have now surpassed paperback sales. If you’ve always wanted to publish a book, now is the time to jump on the runaway e-book train! From publishing with an established house to self-publishing your own book in electronic and print-on-demand paper formats, this lesson has the information that may launch your e-book publishing career. Self-published e-book authors have earned more than $100,000 a month selling their own e-books on Amazon, so I know you’re going to find this lesson inspiring.

Web 2.0: The Intelligent Web

Today, we'll look at Web 2.0, the intelligent Web, and see it in action. From blogging to wikis to open source licensing, Web 2.0 is all about putting publishing power in the hands of the creators. We're going to explore neat developments such as tagging and services like Flickr and Diigo, and you'll see how these tools can help you promote your writing. You'll also get some tips about writing for Web 2.0 publishing opportunities—tips that get you ready for the marketplace.

Web 2.0 and Beyond: The Social Web

In addition to being the intelligent Web, there's another aspect of Web 2.0—it's the social Web. The number-one activity on the Internet is social media, and I’ll introduce you to dozens of tools that will help you harness its power as you develop your Internet writing career. Whether you’re looking for multimedia to enhance your Internet published writing or a virtual world where you can connect with other writers, you’ll find it in this last lesson of the course. From free screencasting tools to free animation tools, the Web

Course 4 - Business and Marketing Writing

The Role of Business and Marketing Writing

We'll start off our first lesson with a discussion about the purpose of marketing and the goals of writing, and then we'll talk about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do, and where we stand as we begin our exploration of this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, we'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? Building on Lesson 2, today we'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In today's lesson, we'll discuss how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

In this lesson, we'll gather up all the information we explored in the previous four lessons and put it all together. I'll illustrate how to apply everything you've learned so far as we develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? In today's lesson, we'll go through a brief refresher on sentence construction, and we'll go over some guidelines for using fragments in business writing. You’ll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In Lesson 7, you'll learn to make accurate word choices. We’ll discuss the level of vocabulary appropriate for business writing, and you'll learn how to choose words that reinforce a project’s theme. We’ll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of our writing.

Internal Communication

In today's lesson, we'll take a critical look on the inside. First we'll discuss how to develop "marketing" projects for audiences within a company. Then we'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, we’ll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In Lesson 10, we'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

Today, we’re back to putting it all together, but this time as editors. In Lesson 11, we’ll apply everything you’ve learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing deals with images, so it's easy to lose sight of the truth. In this, the final lesson of the course, we'll go over some important considerations that marketing professionals need to think about.

Course 5 - Learn to Buy and Sell on eBay

eBay History. Buy and Sell. Browse the Categories
Entering the world of eBay can be somewhat like visiting a foreign land. It has its own community, culture, and language (so to speak). In our first lesson, you'll learn all the ins and outs of the eBay marketplace. We'll go over eBay's history, the motivations for buying and selling, and how to browse the categories of eBay.

Searching. What's in a Name?. Becoming a Registered User
Knowing how to search the eBay auction listings for items of interest is fundamental if you're interested in buying or selling goods in the eBay marketplace. In today's lesson, you'll learn the basics, as well as some advanced search methods, allowing you to not only find what's currently up for auction, but also to gather information on items that have recently sold. We'll also go over the eBay registration process so you can truly begin your eBay experience.

The Auction Page. My eBay. Knowing What You Buy
Today, we'll take a tour through the eBay auction pages to help you understand the site's terminology and layout. You'll learn what specifics to look for in item descriptions to help you become an astute buyer. We'll also go over the My eBay section of eBay—an invaluable tool you'll use to keep track of everything from your buying and selling activities to keeping lists of favorite searches, sellers, categories, and much, much more.

Bidding and Buying. After the Auction
In this lesson, we'll guide you step-by-step through the eBay bidding and buying process. Not only will you learn all the bidding basics, but you'll discover the art of bidding, including proxy bidding, bid sniping, and other tips for winning an auction at the best possible price. We'll also prepare you for what happens after the auction ends—communicating with the seller and making your payment. 

Selling: The Basics for Creative Ad Writing
Today you'll learn how to prepare for your first sale on eBay. We'll go through the first steps of the selling process, including locating items to sell, creating effective auction descriptions, and properly promoting your listings for maximum exposure.

The World of Digital Photography
In this lesson, you'll learn why digital photographs are so important when selling an item on eBay. We'll go over what type of camera you need, lighting and background techniques, picture editing, and even how to protect the images you capture. 

Basics of Pricing and Shipping
Today we'll go over the basics of pricing your auction items, and we'll discuss setting your shipping rates. You'll learn why pricing your item lower may actually get you more money in the end. We'll also discuss how value plays a part in the price you ask and what a reserve price is. Then we'll go over what supplies you'll need to ship your merchandise, and where to find valuable shipping tools and resources.

Launching Your Auction
In this lesson, we'll guide you step-by-step through the process of launching your auction. You'll learn selling fundamentals such as registering as a seller, understanding eBay's fee schedule, and filling out the selling form for your item. We'll also go over adding pictures to your listing description, accepting online payments, and using online escrow services. 

Revising Your Auction. Post-Sale Management
In today's lesson, you'll learn the steps you may need to take once you've listed your item. We'll show you how to make revisions to an auction currently in progress, how to answer questions from bidders regarding an item you have up for sale, how to cancel bids from unwanted bidders, and how to end an auction early.

About Me. Discussion Boards. Chat Rooms
Today, you'll truly be inducted into the eBay community! You'll discover all the different elements that make up the social world of eBay, such as the discussion forums, "About Me" pages, chat boards, and other eBay tools such as eBay radio and the eBay News Section. When you're finished with this lesson, eBay will be your online home away from home. 

eBay Stores. eBay's Seller's Assistant. AuctionWatch and Other Auction Services
In this lesson, we'll take a tour through the world of eBay stores where you can take your eBay selling experience to the next level. You'll find out how to design and open an eBay store, and we'll go over other valuable seller's resources, such as listing tools and auction management software.

What's Hot. Buying to Sell. Other Online Auctions
We'll spend our final lesson together going over some advanced selling topics. You'll learn which items tend to sell the best, how to find out what the hottest sellers are, and how and where to find inventory to sell. We'll also discuss eBay's trading assistant program and other auction Web sites. We'll end the course with some priceless parting knowledge that will help you jump-start your eBay selling success.

Course 6 - Learn How to Navigate the Internet

History of the Internet

In the late 1950s, the Soviet Union achieved something truly astonishing--something that absolutely stunned the world. In this fascinating history lesson, you'll learn exactly what the Soviets did, and how their actions triggered the birth of the Internet. You'll hear the very same Soviet transmission--delivered at the height of the Cold War--that chilled Western scientists to the bone. You'll read the first message to be transmitted across the Internet (no, it wasn't spam), and you'll have an opportunity to view maps of both the early Internet and its present incarnation. By the time you finish this lesson, you'll truly understand how the Internet works, what it has to offer you, and how it moves information to and from your computer.

Introducing Your Browser

In this lesson, you'll learn all about one of the most powerful tools the Internet has to offer: the World Wide Web. You'll learn where the Web came from and how it works. You'll know the difference between a Web server, a Web site, a Web address, a Web page, a Web link, and a Web browser. You'll become intimately familiar with the many powerful features of your Web browser, and you'll finally be able to decipher the meaning behind all those letters, numbers, colons, slashes, and dots you find in most Web addresses. You'll discover how to use bookmarks to keep track of your favorite Web resources, and you'll become adept at using shortcuts to get where you need to go with a minimum of effort.

Creating Your Home Page

Today, you will get an opportunity to build a personalized home page that will serve as the launching point for all your travels across the Internet, the first page you see when you start your Web browser. You'll customize this page until it suits your interests perfectly, filling it only with the news clippings, photographs, stock quotes, cartoons, sports scores, weather forecasts, and other snippets of information that most interest you.

Searching the Internet

This lesson is a student favorite. There are more than three billion documents stored on the World Wide Web, and thousands more are being added daily. With that many pages, your odds of locating a single Web document by chance are worse than hopeless. This lesson will teach you how to filter out the garbage and dramatically improve your chances of instantly finding the exact information you need. You'll be able to distinguish a search engine from a directory, you'll know which tool is most likely to deliver the results you want, and you'll discover the secrets Internet search experts use to get the best possible results. If you can't find what you seek after this lesson, you can bet it isn't on the World Wide Web.

Protecting Yourself

Today, you'll learn how to defend your family, your computer and the information you wish to keep private from a variety of threats to your safety and sanity. You'll find out how to recognize and guard against hoaxes, scams, and phishing expeditions, and you'll understand the difference between viruses, worms, and other dangerous forms of malware.

Social Networking

Have you ever felt like looking up an old classmate, a former co-worker, a neighbor who moved away, or a long-lost relative? Does the fast pace of today's world make it difficult for you to stay in touch with your dearest friends? Want to share and comment on photographs with family and friends? Want to get together with people who share similar interests? Interested in expanding your circle of professional contacts? Ever wonder what a close family member is doing right now? Well, the Internet can certainly help with all of that! In today's lesson, we're going to explore one of the Internet's hottest topics: the social networking phenomenon.

Social Bookmarking

If you're anything like me, you may have a nagging suspicion that some of the most fascinating things on the Internet are hidden in places where you'd never even think to look. That begs a question: how do we find the most interesting sites the Internet has to offer if we aren't even aware that they exist? That's a very good question, and one today's lesson on social bookmarking will help answer.

User-Generated Advice

The World Wide Web has granted ordinary folks (like you and I) with the power to share our thoughts, opinions, and advice with thousands, if not millions, of other people. As a result, the Web is literally exploding with sites dedicated to the collection and dissemination of user-generated content. These second generation Web sites--which are sometimes collectively known as Web 2.0 sites--actively encourage our participation. This is a broadly democratizing event that seems to have no precedent in human history. Today, we'll explore several Web 2.0 sites you can use to help plan a vacation, make a wise purchase, or get help with a nagging technical problem.

Blogs and Wikis

In this lesson, we'll continue with our exploration of Web 2.0 by exploring Wikis--highly informative, encyclopedia-like knowledge sites that have been developed almost entirely by volunteer contributors. You'll also learn about blogging, a new and fast-growing phenomenon with the potential to completely change the way we use the Internet. You'll explore some of the most popular, useful, and fascinating blogs on the Internet, and you'll understand how you can use blogs to save time, learn new skills, make better investment decisions, discuss important issues of the day, cultivate friendships, and more. You'll even get a few tips on creating and publishing a blog of your very own with no investment other than your time.

Arts and Entertainment

The Internet is a literal treasure trove of art, literature, and entertainment. Inerested in fine art, sculpture, or architecture? Today, you'll learn how the Internet can help you bring crystal-clear images of the world's masterpieces directly into your home. Love to read? Find out how to freely access and read classic literature from the comfort of your laptop. Bored? Find out how to treat yourself to the finest and most entertaining games and videos the Internet has to offer.

Cloud Computing

Are you weary of the never-ending stream of software fixes, updates, and new version releases? Tired of lugging important data files back and forth from home to school or work? Do you regularly collaborate with others on important documents, spreadsheets, or images? Today, you'll learn how a relatively recent Internet phenomenon known as cloud computing could make it a snap for you to perform all of those tasks--and more--without breaking a sweat.

The Future of the Internet

The Internet is constantly evolving, and many surprising and life-changing new tools and capabilities are in the works. In today's lesson, you'll learn about some of the many exciting future developments that await us as users of the Internet.

Course 7 - Managing Customer Service

Winning Customer Service

Do you know what winning customer service looks like? If you're like most of us, you know it when you see it, but you may not be able to replicate it easily within your organization. Well, that will soon change as you learn what it takes to provide the best service the first time.

Customers Revealed

Customers are complex and multidimensional. But the success of your organization depends on how well you understand what customers want and meet their needs. So let's get to work finding out who your customers are and how you can serve them best.

Customer Expectations

If you've ever handled a customer complaint, you know how expectations play a large role in ultimate customer satisfaction. Learn what motivates customers and the best way to appeal to them the right way, the first time.

Customer Service: Why Do I?

A lot of organizations still have the so what mentality when it comes to superb customer service. But you won't be one of them, will you? There are a lot of benefits to ramping up your customer service, the least of which is making your current customers happy. Discover the secrets today.

The Decline (and Revival) of Customer Service

If you're like a lot of people, you've probably noticed that in some places, on some days, customer service seems to be a laughable misnomer. Ironically, the better our service, the greater our collective expectations for high quality follow-through and innovation. Learn about the decline and revival of customer service and see what you can do to capitalize on consumer expectations.

Moving Forward With The Four P's

Customers are happy when they get the right combination of product, price, and information. When you make the product available at the right time and place, you have a winning marketing mix—also known as the 4P's (product, price, place, and promotion). Today, you'll see how you can help your organization grow by harnessing the power of the P.

Traits of Outstanding Customer Reps

You may know already which of your reps are top performers, and which of them are lackluster. But do you know how to cultivate the best qualities in every rep on your team? You will after reading this lesson! Unlock the secrets to dangerously efficient and friendly customer service today.

Measuring Customer Service

It's great to know how to cultivate better service and how to pick the right team members, but it's also important to know how you measure the customer service you already provide every day. Join us for a simplified, user-friendly tour of the measurements and math behind your customer service counter.

Customer Service Communication

Your success in satisfying customers largely depends on the level of your communication skills. So in this lesson, we'll discuss the importance of clear and direct communication. Plus, you'll find out how to solve communication problems, especially the ones that happen all the time when you're doing business over the phone.

Helping Upset Customers

Today, you'll learn how to revive a troubled customer service program, deal with upset customers, and use technology to simplify your job duties. We'll also go over the steps to take when you face a difficult customer and review the use of call centers, e-mail, and the Internet.

Motivating Your Team Part I

Your team of customer service personnel could probably stand a little more training and a lot more encouragement. Luckily, you'll soon know how to take your employees to the next level with motivation strategies that really work.

Motivating Your Team Part II

As we close our course, it's important to reflect once again on how vital our customer service reps are to the company. Learn the best ways to reward and motivate them to treat their jobs as careers, and their customers as friends. As we all know, you only have one chance to make a first impression, and you don't want to waste it being busy or rude!

Course 8 - Starting Your Own Small Business

Starting Your Dream
If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Find Your Perfect Business Opportunity
Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch. 

Creating a Truly Unique Business
No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want. 

Developing Your Business Plan
Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important. 

How to Legally Set Up Your Company
Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Power Marketing for Business Owners
Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective. 

Advertising and Publicity to Skyrocket Your Business
In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business. 

The Report Card for Your Business
No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements. 

Finding Money for Your Business
Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them! 

Hiring, Motivating, and Parting With Employees
Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier. 

Business Policies
Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual. 

Managing You
To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

Course 9 - Small Business Marketing on a Shoestring

Creating a Marketing Strategy

If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

Getting Customers to Notice You

The first step in successful marketing is getting people to notice you—and today, we’ll look at three ways to achieve that goal. We’ll start by talking about how to create a great first impression, both in person and through your brand. Next, you’ll find out how to position yourself as an expert in your field. And finally, we’ll talk about using the media to promote your business.

Leveraging Others

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you’ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we’ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

Creating a Web Site Designed to Sell

These days, a Web site is an essential marketing tool for any business. And here’s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll find out how in this lesson—and you’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

Driving People to Your Website

When you’re done creating your Web site, it’s time for the next step: drawing traffic to it. In today’s lesson, we’ll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Finding Leads and Encouraging Sales

Successful business owners master the art of finding and cultivating leads, and that’s what we’re going to talk about today. We’ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we’ll talk about the pros and cons of e-mail and direct mail marketing. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.

Encouraging Repeat Business and Referrals

Congratulations: You’ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we’ll talk about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and finally, we’ll talk about capturing your customer information in a database.

Understanding Projections and Timing

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis—and that’s what we’ll talk about today. When you complete today’s lesson, you’ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you’ll learn why integrated marketing gives you the best results, and you’ll find out how to schedule a full year of marketing activities easily and efficiently.

Targeting Your Marketing

Sure, you want everyone to buy your product—but when you’re marketing, it pays to be exclusive. Today, you’ll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you’ll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

Creating Your Key Selling Messages

In this lesson, we’ll talk about key selling messages—those alluring words that overcome potential buyers’ objections and make them want to make a purchase immediately. You’ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you’re done, you’ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Setting Your Goals and Finalizing Your Marketing Plan

Today, it all comes together! First, you’ll create the two final elements of your marketing plan: your business goals and your marketing goals. You’ll discover how to create goals that are clear-cut, realistic, and measurable, so you’ll be motivated to meet (or even exceed) the targets you set.  After that, you’ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you’ll be ready to take your prospective buyers by storm.

Tracking Your Results

In our final lesson, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits. You’ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you’ll discover different ways to track your campaigns—including the campaigns you might think are “untrackable.”

Course 10 - Computer Skills for the Workplace

Overview: The Workplace Technology Solution

Whether you're looking for a new job or looking to improve your position at your current company, computer skills are essential to your success. In our first lesson, we'll examine how companies set up and use technology solutions. Then we'll take a close look at some of the components of those solutions. Just understanding how technology fits into the overall flow of work at your company will advance your position relative to your peers.

Outlook: E-Mail and Scheduling

Your computer has a software program installed on it that's referred to as an "operating system." Most often, this system is Microsoft Windows, but it could be others, such as Macintosh or Linux. In this lesson, you'll learn how this system controls many important parts of the computer and how you use those controls every day for tasks like managing where you keep important files, and printing hard copies of documents. We'll also talk about menus, taskbars, and shortcuts along the way.

Word: Creating and Formatting Documents

Next to e-mail, the word processor is probably the most frequently used application software in the workplace. Yet, if you've never taken the time to learn the basic features of most word processors, you're not performing nearly to your potential. In today's lesson, you'll learn and practice the important capabilities of word processors like Microsoft Word.

Word: More Advanced Formatting

There are many excellent features in Microsoft Word that can enable you to create and edit very professional-looking documents. In this lesson, we are going to incorporate some of the more advanced Word functions to create documents that are sure to impress your peers and your supervisor. We’ll focus on formatting and organizing your information using a wide range of Word processor tools.

Excel: Spreadsheet Basics

During today's lesson, we'll go over some important fundamental concepts related to spreadsheets, including spreadsheet organization, formatting, basic formulas, and data sorting. Once you discover how to create a basic budget spreadsheet, you'll see how the skills and knowledge you gain from this lesson can have a powerful impact on your ability to contribute more in the workplace.

Excel: Formatting, Charts, and Printing

In this lesson, we'll discuss more details about the spreadsheet, and how to provide easy-to-understand, accurate data. You'll learn how to build graphs that can graphically display numeric information so you can easily demonstrate trends, analyze past results, and predict future performance. You'll also find out how to use some advanced spreadsheet tools that can make your spreadsheets even more effective.

Access: Database Basics

During this lesson, we'll examine the components of a database, focusing primarily on the user interface. In your job, you might use this interface to perform a lot of different functions, including data input, data output, and data maintenance. Clerks work with databases to input information. Other employees might work with databases to filter, sort, and read information. Database-management personnel interface with databases to keep them accurate, reliable, and secure.

PowerPoint: Creating and Editing a Presentation

Powerpoint is an important tool for creating presentations suitable for the work environment. This powerful program has many features, but they must be used correctly or else your audience will be distracted or overloaded. In this lesson, we’ll explore the best ways to create an effective presentation that incorporates the right mix of multi-media. You’ll learn how to insert graphics and audio into your presentation in an effective and organized manner.

Integrating Microsoft Office Programs

The suite of Microsoft Office products includes Excel and Access, both very powerful on their own.  In this lesson, you are going to learn how to actually integrate information from one program to the other. You can create data lists with either one and easily transfer the information to the other. Considering all the work we do with lists on the computer, this is a very important skill in today’s work environment.

Using the Internet

In today's lesson, we’re going to have fun working with the Internet. This is the greatest source of information you'll ever have access to—yet it can confusing and overwhelming if you are not familiar with the basic Internet tools.  You’ll really enjoy seeing how easy it is to find information that specifically meets your needs and interests.

Transferring and Protecting Data

Today, we'll go various methods for transferring information from one computer to another. We’ll explore different terms used to describe the volume of information—or size of a file—and then learn how to most effectively and efficiently move that data from place to place. You’ll learn about bytes, megabytes, memory sticks, and external hard drives.

Putting Your Skills to Work

In our final lesson, we will focus on putting all your new knowledge to work! have three specific goals. The first is to identify ways to use your computer skills to find a new job. The second is to use those same computer skills to get a promotion within your current organization. Our third goal is to explore strategies for continued learning in order to support your ever-growing employment goals.


Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 007SMB10CB
Delivery Mode: Online
Course Access: 6-8 Weeks Per Course
Time required: 240 Hours
Assessments: Yes
Qualification: Certificate of Completion

Start Dates

This course is available to begin on the following dates

  • 12 June
  • 17 July
  • 14 August
  • 11 September