Social Media Marketing Online Bundle, 5 Certificate Courses

Learn How To Create A Multi-Platform Social Media Marketing Strategy


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Get Social Media Marketing, Internet Marketing Strategies for Business, eBay Business, Affiliate Marketing, and Marketing and PR for Small Businesses in this Bundle

1. Social Media Marketing : Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Certificate Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Certificate Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Certificate Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

2. Internet Marketing Strategies for Business : Learn How To Market Your Business On The Internet

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice – from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the ‘Quality Score’ of your ads and how to create and manage an effective PPC campaign.

Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

3. eBay Business : Grow A Business On eBay 

The eBay Business Course shows students, step-by-step, how to set up and grow a successful eBay business from anywhere in the world. This course aims to give you a better understanding of how you can benefit from growing a business on the website.

eBay is an ever-growing platform where anyone can sign up for free and purchase anything that their heart desires, from clothing to jewellery, kids clothes to food. Thousands of transactions are hosted by eBay every single day, providing the ideal business opportunity to sell to a huge audience of people over a small period of time. Thus, eBay is one of the most powerful e-commerce sites to have emerged.

Students will learn in great length the origins of the website, what eBay is, its purpose, and what it is used for. We talk about the growth of eBay over the past few decades, and the strategies used to maintain its growth.

We show you how to register as a user, as well as educating on the dos and don’ts and other necessary information that should be understood before beginning to use eBay. Giving you details on how to be a good seller on the site and talks about the importance of securing good feedback and how to achieve it.

With a detailed discussion of the policies and legalities of eBay, and why it is necessary to understand the terms and conditions before you set foot in the eBay market. We show you how to set up a business on eBay and briefly discuss how to manage your sales on eBay, and the ways to constantly improve them.

We provide you with insight into how to decide what you should sell. The module ends with a list of goods that are popular amongst buyers on eBay and how these goods can be profitable.

We discuss storage and shipping details that you need to understand in order to run your business efficiently. And, highlight some of the problems that you can face in the storage and shipping of your goods, and how to avoid them.

We demonstrate marketing skills for a basic eBay business. The course also talks about promoting your eBay business on other platforms.

We discuss how to run a successful business effectively on eBay and we build on how you can improve your sales and profits. You will learn the legalities of expanding your business and how to keep your expanding business secure online.

We show you some eBay success stories, along with some accounts of failures, to give you a well-rounded image. We highlight how to avoid the mistakes common among people who start a new business on eBay.

Who would benefit from the course?

Whether you have never registered with the site, used the basic buying and selling functions or have an eBay business that needs some help, the eBay Business Certificate Course provides the structure and guidance you need to build a successful business.

4. Affiliate Marketing: Use Affiliate Marketing Effectively

Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success – divulging how to invest your efforts effectively, to cultivate the best possible return. You’ll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).

The Affiliate Marketing Certificate Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.

From this course, you’ll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. You’ll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.

Who would benefit from this course?

Most people dream about making what is called a “passive income” – with the best way being that you are making money while you sleep. The Affiliate Marketing Certificate Course will show you how to do that by monetising content you already have or creating content that promotes niche products, in order to do so.

As a business owner, you will discover how to use affiliate marketing to have your products or services advertised and sold by others for very little investment and an incredible return.

If you already know your way around affiliate marketing or are attracted to this business model, this course will help you in setting up and running a successful business in this area.

5. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

Who would benefit from the course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

The Social Media Marketing Online 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Social Media Marketing Online Course

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 2 - Certificate In Internet Marketing Strategies for Business Online Course

Module 1: What is Internet Marketing?

  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment

Module 2: Steps to planning your campaigns

  • Part 1: Set Goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment

Module 3: Search Engine Optimisation

  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile
  • Module 3 Assessment

Module 4: Content Marketing

  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment

Module 5: Social Media Marketing

  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment

Module 6: Email Marketing

  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment

Module 7: Affiliate Marketing

  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment

Module 8: SEM and Paid Internet Advertising

  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment

Course 3 - Certificate In eBay Business Online Course

Module 1: What is eBay?

  • Part 1: How does eBay work?
  • Part 2: How to get started with eBay?
  • Part 3: Summary
  • Module 1 Assessment

Module 2: Getting Started

  • Part 1: How to start?
  • Part 2: Getting a Thorough Understanding of the eBay Sales
  • Part 3: Summary
  • Module 2 Assessment

Module 3: Setting Up Your eBay Business

  • Part 1: Understanding eBay’s policies regarding selling
  • Part 2: Listing your Items for Sale
  • Part 3: Deciding on a mode of payment and setting up an account
  • Part 4: Managing Sales on eBay
  • Part 5: Summary
  • Module 3 Assessment

Module 4: Making Money on eBay

  • Part 1: Factors affecting your cash inflow
  • Part 2: Deciding on what to sell
  • Part 3: Popular Goods to sell on eBay
  • Part 4: Summary
  • Module 4 Assessment

Module 5: Managing Inventory

  • Part 1: Finding Inventory
  • Part 2: Dealing with problems related to inventory
  • Part 3: Summary
  • Module 5 Assessment

Module 6: How to Present an Item for Sale on eBay

  • Part 1: Setting up an eBay photo studio and its importance
  • Part 2: Writing descriptions
  • Part 3: Summary
  • Module 6 Assessment

Module 7: Promoting Your Goods

  • Part 1: Develop a website
  • Part 2: Summary
  • Module 7 Assessment

Module 8: Running a Successful Business on eBay

  • Part 1: Running a Successful Business on eBay
  • Part 2: Summary
  • Module 8 Assessment

Module 9: The Way Forward

  • Part 1: Getting Official
  • Part 2: Taxes
  • Part 3: Keeping Your Business Secure Online
  • Part 4: Summary
  • Module 9 Assessment

Module 10: Real-Life Success Stories

  • Part 1: Some Case Studies
  • Part 2: What can you learn from these real-life examples?
  • Part 3: Summary
  • Module 10 Assessment

Course 4 - Certificate In Affiliate Marketing Online Course

Module 1: History of Affiliate Marketing

  • Introduction
  • Part 1: Timeline of Affiliate Marketing
  • Part 2: Current Times
  • Part 3: Conclusion
  • Module 1 Assessment

Module 2: Introduction to Affiliate Marketing

  • Part 1: What is Affiliate Marketing?
  • Part 2: Advantages and Disadvantages of Affiliate Marketing
  • Part 3: Types of Affiliate Marketing
  • Part 4: Affiliate Marketing FAQ’s for Beginners
  • Part 5: Conclusion
  • Module 2 Assessment

Module 3: Various Affiliate Marketing Networks

  • Part 1: Finding Affiliate Products to Market
  • Part 2: The Various Platforms an Affiliate Marketer Can Sell Products On
  • Part 3: Selecting the Right Affiliate Marketing Platform
  • Part 4: Conclusion
  • Module 3 Assessment

Module 4: Getting Started

  • Part 1: Affiliate Marketing Vs. Selling Your Own Products
  • Part 2: Selling Your Own Products
  • Part 3: Find Your Niche Area
  • Part 4: The 5 Areas Most Profitable Niches Fall Into
  • Part 5: The Method of Finding Niches
  • Part 6: Conclusion
  • Module 4 Assessment

Module 5: Examining Trends and Markets

  • Part 1: Finding Some Popular Trends and Profitable Markets
  • Part 2: Steps to Find Out If Your Niche Ideas Are Profitable
  • Part 3: Keyword Research
  • Part 4: Creating a Website
  • Part 5: Affiliate Marketing Without Having Your Own Website
  • Part 6: Compensation Methods
  • Part 7: Conclusion
  • Module 5 Assessment

Module 6 – Marketing Products on Your Website

  • Part 1: Adding Affiliate Links to Your Content
  • Part 2: Include Visual Ads in your sidebar
  • Part 3: Producing Content Relevant to Your Niche
  • Part 4: Monitoring Affiliate Performance and Tracking Sales to Measure Your Success
  • Part 5: Conclusion
  • Module 6 Assessment

Module 7: Getting Traffic and Improving Conversion Rates

  • Part 1: Social Media
  • Part 2: Content Marketing
  • Part 3: 15 Extra Tips to Improve Your Affiliate Marketing
  • Part 4: Conclusion
  • Module 7 Assessment

Module 8: Past and Current Issues

  • Part 1: E-mail spam
  • Part 2: Lack of Self-Regulation
  • Part 3: Conclusion
  • Module 8 Assessment

Module 9: How to Promote Your Business with Affiliate Marketing

  • Part 1: Why Use Affiliate Marketing?
  • Part 2: Attracting and Recruiting the Right Affiliates to Represent Your Products/Brand
  • Part 3: Setting Up for Direct Affiliate Relationships
  • Part 4: Growing your Affiliate numbers
  • Part 5: Ways to Grow your Affiliate Program
  • Part 6: Promoting Your Affiliate Program
  • Part 7: List of Affiliate Marketing Software and Their Features
  • Part 8: Conclusion
  • Module 9 Assessment

Module 10: How to Start an Affiliate Marketing Business

  • Part 1: Managing your Affiliate Marketing Business

  • Part 2: Helpful Tools and Resources for Managing a New Internet Business
  • Part 3: Tax Law and Affiliate Marketing in the UK
  • Part 4: Conclusion
  • Module 10 Assessment

Course 5 - Certificate In Marketing and PR for Small Businesses Online Course

Module 1: The Difference between Marketing and PR

  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment

Module 2: Developing a Strategy

  • Part 1: Developing a Strategy
  • Part 2: Creating your USP
  • Part 3: Exclude to build a client base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment

Module 3: Different Tactics

  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment

Module 4: Social Media

  • Part 1: Social Media
  • Part 2: How to integrate social media into a Marketing and PR strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment

Module 5: Monitoring and Evaluating Success

  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Social Media Marketing, Internet Marketing Strategies for Business, eBay Business, Affiliate Marketing, and Marketing and PR for Small Businesses in this Bundle

1. Social Media Marketing : Learn How To Create A Multi-Platform Social Media Marketing Strategy

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Certificate Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Certificate Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

Who would benefit from the course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Certificate Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

2. Internet Marketing Strategies for Business : Learn How To Market Your Business On The Internet

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice – from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the ‘Quality Score’ of your ads and how to create and manage an effective PPC campaign.

Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

3. eBay Business : Grow A Business On eBay 

The eBay Business Course shows students, step-by-step, how to set up and grow a successful eBay business from anywhere in the world. This course aims to give you a better understanding of how you can benefit from growing a business on the website.

eBay is an ever-growing platform where anyone can sign up for free and purchase anything that their heart desires, from clothing to jewellery, kids clothes to food. Thousands of transactions are hosted by eBay every single day, providing the ideal business opportunity to sell to a huge audience of people over a small period of time. Thus, eBay is one of the most powerful e-commerce sites to have emerged.

Students will learn in great length the origins of the website, what eBay is, its purpose, and what it is used for. We talk about the growth of eBay over the past few decades, and the strategies used to maintain its growth.

We show you how to register as a user, as well as educating on the dos and don’ts and other necessary information that should be understood before beginning to use eBay. Giving you details on how to be a good seller on the site and talks about the importance of securing good feedback and how to achieve it.

With a detailed discussion of the policies and legalities of eBay, and why it is necessary to understand the terms and conditions before you set foot in the eBay market. We show you how to set up a business on eBay and briefly discuss how to manage your sales on eBay, and the ways to constantly improve them.

We provide you with insight into how to decide what you should sell. The module ends with a list of goods that are popular amongst buyers on eBay and how these goods can be profitable.

We discuss storage and shipping details that you need to understand in order to run your business efficiently. And, highlight some of the problems that you can face in the storage and shipping of your goods, and how to avoid them.

We demonstrate marketing skills for a basic eBay business. The course also talks about promoting your eBay business on other platforms.

We discuss how to run a successful business effectively on eBay and we build on how you can improve your sales and profits. You will learn the legalities of expanding your business and how to keep your expanding business secure online.

We show you some eBay success stories, along with some accounts of failures, to give you a well-rounded image. We highlight how to avoid the mistakes common among people who start a new business on eBay.

Who would benefit from the course?

Whether you have never registered with the site, used the basic buying and selling functions or have an eBay business that needs some help, the eBay Business Certificate Course provides the structure and guidance you need to build a successful business.

4. Affiliate Marketing: Use Affiliate Marketing Effectively

Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success – divulging how to invest your efforts effectively, to cultivate the best possible return. You’ll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).

The Affiliate Marketing Certificate Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.

From this course, you’ll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. You’ll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.

Who would benefit from this course?

Most people dream about making what is called a “passive income” – with the best way being that you are making money while you sleep. The Affiliate Marketing Certificate Course will show you how to do that by monetising content you already have or creating content that promotes niche products, in order to do so.

As a business owner, you will discover how to use affiliate marketing to have your products or services advertised and sold by others for very little investment and an incredible return.

If you already know your way around affiliate marketing or are attracted to this business model, this course will help you in setting up and running a successful business in this area.

5. Marketing and PR for Small Businesses: Take These First Steps To Move Your Small Business Forward

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

Who would benefit from the course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Unlimited lifetime access to course materials
  3. Study as many courses as you want
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Download printer friendly course content

Course Delivery

Courses are accessed online by any device including PC, tablet or Smart Phone. Upon purchase an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. 

Recognition & Accreditation

Upon completion of  each course assessment, you will receive a certificate per course. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certificate of completion.

Receive Lifetime Access to Course Materials, so you can review at any time.

The Social Media Marketing Online 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Social Media Marketing Online Course

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms

  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment

Course 2 - Certificate In Internet Marketing Strategies for Business Online Course

Module 1: What is Internet Marketing?

  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment

Module 2: Steps to planning your campaigns

  • Part 1: Set Goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment

Module 3: Search Engine Optimisation

  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile
  • Module 3 Assessment

Module 4: Content Marketing

  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment

Module 5: Social Media Marketing

  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment

Module 6: Email Marketing

  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment

Module 7: Affiliate Marketing

  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment

Module 8: SEM and Paid Internet Advertising

  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment

Course 3 - Certificate In eBay Business Online Course

Module 1: What is eBay?

  • Part 1: How does eBay work?
  • Part 2: How to get started with eBay?
  • Part 3: Summary
  • Module 1 Assessment

Module 2: Getting Started

  • Part 1: How to start?
  • Part 2: Getting a Thorough Understanding of the eBay Sales
  • Part 3: Summary
  • Module 2 Assessment

Module 3: Setting Up Your eBay Business

  • Part 1: Understanding eBay’s policies regarding selling
  • Part 2: Listing your Items for Sale
  • Part 3: Deciding on a mode of payment and setting up an account
  • Part 4: Managing Sales on eBay
  • Part 5: Summary
  • Module 3 Assessment

Module 4: Making Money on eBay

  • Part 1: Factors affecting your cash inflow
  • Part 2: Deciding on what to sell
  • Part 3: Popular Goods to sell on eBay
  • Part 4: Summary
  • Module 4 Assessment

Module 5: Managing Inventory

  • Part 1: Finding Inventory
  • Part 2: Dealing with problems related to inventory
  • Part 3: Summary
  • Module 5 Assessment

Module 6: How to Present an Item for Sale on eBay

  • Part 1: Setting up an eBay photo studio and its importance
  • Part 2: Writing descriptions
  • Part 3: Summary
  • Module 6 Assessment

Module 7: Promoting Your Goods

  • Part 1: Develop a website
  • Part 2: Summary
  • Module 7 Assessment

Module 8: Running a Successful Business on eBay

  • Part 1: Running a Successful Business on eBay
  • Part 2: Summary
  • Module 8 Assessment

Module 9: The Way Forward

  • Part 1: Getting Official
  • Part 2: Taxes
  • Part 3: Keeping Your Business Secure Online
  • Part 4: Summary
  • Module 9 Assessment

Module 10: Real-Life Success Stories

  • Part 1: Some Case Studies
  • Part 2: What can you learn from these real-life examples?
  • Part 3: Summary
  • Module 10 Assessment

Course 4 - Certificate In Affiliate Marketing Online Course

Module 1: History of Affiliate Marketing

  • Introduction
  • Part 1: Timeline of Affiliate Marketing
  • Part 2: Current Times
  • Part 3: Conclusion
  • Module 1 Assessment

Module 2: Introduction to Affiliate Marketing

  • Part 1: What is Affiliate Marketing?
  • Part 2: Advantages and Disadvantages of Affiliate Marketing
  • Part 3: Types of Affiliate Marketing
  • Part 4: Affiliate Marketing FAQ’s for Beginners
  • Part 5: Conclusion
  • Module 2 Assessment

Module 3: Various Affiliate Marketing Networks

  • Part 1: Finding Affiliate Products to Market
  • Part 2: The Various Platforms an Affiliate Marketer Can Sell Products On
  • Part 3: Selecting the Right Affiliate Marketing Platform
  • Part 4: Conclusion
  • Module 3 Assessment

Module 4: Getting Started

  • Part 1: Affiliate Marketing Vs. Selling Your Own Products
  • Part 2: Selling Your Own Products
  • Part 3: Find Your Niche Area
  • Part 4: The 5 Areas Most Profitable Niches Fall Into
  • Part 5: The Method of Finding Niches
  • Part 6: Conclusion
  • Module 4 Assessment

Module 5: Examining Trends and Markets

  • Part 1: Finding Some Popular Trends and Profitable Markets
  • Part 2: Steps to Find Out If Your Niche Ideas Are Profitable
  • Part 3: Keyword Research
  • Part 4: Creating a Website
  • Part 5: Affiliate Marketing Without Having Your Own Website
  • Part 6: Compensation Methods
  • Part 7: Conclusion
  • Module 5 Assessment

Module 6 – Marketing Products on Your Website

  • Part 1: Adding Affiliate Links to Your Content
  • Part 2: Include Visual Ads in your sidebar
  • Part 3: Producing Content Relevant to Your Niche
  • Part 4: Monitoring Affiliate Performance and Tracking Sales to Measure Your Success
  • Part 5: Conclusion
  • Module 6 Assessment

Module 7: Getting Traffic and Improving Conversion Rates

  • Part 1: Social Media
  • Part 2: Content Marketing
  • Part 3: 15 Extra Tips to Improve Your Affiliate Marketing
  • Part 4: Conclusion
  • Module 7 Assessment

Module 8: Past and Current Issues

  • Part 1: E-mail spam
  • Part 2: Lack of Self-Regulation
  • Part 3: Conclusion
  • Module 8 Assessment

Module 9: How to Promote Your Business with Affiliate Marketing

  • Part 1: Why Use Affiliate Marketing?
  • Part 2: Attracting and Recruiting the Right Affiliates to Represent Your Products/Brand
  • Part 3: Setting Up for Direct Affiliate Relationships
  • Part 4: Growing your Affiliate numbers
  • Part 5: Ways to Grow your Affiliate Program
  • Part 6: Promoting Your Affiliate Program
  • Part 7: List of Affiliate Marketing Software and Their Features
  • Part 8: Conclusion
  • Module 9 Assessment

Module 10: How to Start an Affiliate Marketing Business

  • Part 1: Managing your Affiliate Marketing Business

  • Part 2: Helpful Tools and Resources for Managing a New Internet Business
  • Part 3: Tax Law and Affiliate Marketing in the UK
  • Part 4: Conclusion
  • Module 10 Assessment

Course 5 - Certificate In Marketing and PR for Small Businesses Online Course

Module 1: The Difference between Marketing and PR

  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment

Module 2: Developing a Strategy

  • Part 1: Developing a Strategy
  • Part 2: Creating your USP
  • Part 3: Exclude to build a client base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment

Module 3: Different Tactics

  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment

Module 4: Social Media

  • Part 1: Social Media
  • Part 2: How to integrate social media into a Marketing and PR strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment

Module 5: Monitoring and Evaluating Success

  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 012CE2115CB
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 150 Hours Per Course
Assessments: Yes
Qualification: Certificate

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