Personal Branding Online Certificate Course

Manage Your Personal Brand To Help You Achieve Your Goals

Personal Branding Online Certificate Course

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The Personal Branding Course will change how your personal and professional worlds see you

The Personal Branding Course contains the tools and knowledge that will enable you to share your vision and passions with others in your company. It helps you identify the different tools and concepts that can help you develop an effective personal branding strategy. This ensures that the public sees the image that you want them to see.

Our Personal Branding Online courses helps in identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

What will you learn with our Personal Branding Course

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Personal Branding Online Course - Requirements

The Personal Branding Online Certificate course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete.

To complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 6 to 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted lifetime access to the Personal Branding Online course
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Personal Branding Online Certificate Course - Outline

Module One: Getting Started

Module Two: Defining Yourself (I)

In this module, we will learn the first steps in establishing your brand. You will learn how to define yourself and how to present this to the public.

If You Don’t, They Will

Branding happens whether you participate or not. If you do not take a proactive approach to the brand, the market will brand you. This can be positive or negative, but you don't like to leave it to chance, would you?

Brand Mantra

Mantras can be a short phrase or statement consisting of three to five words. This must be able to express your brand's uniqueness and what it represents.

  • Simple
  • Communicate
  • Inspire

Be Real

The key to personal branding to make it genuine and personal. Develop a persona that attracts people. Your brand must be able to connect with people. Never fabricate facts, statistics, or tell lies.

SWOT Analysis

Conducting a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis can help you develop a brand that highlights the best that you can offer.

  • Strengths: Strengths are internal characteristics that create a competitive advantage
  • Weaknesses: Internal weaknesses that need to be improved
  • Opportunities: Opportunities are external
  • Threats: External threats cannot be controlled, but they may be addressed in your opportunities.

Module Three: Defining Yourself (II)

In this part of the Personal Branding Online Certificate course, you will learn how to define yourself. This involves identifying your core values, passions, and strengths.

Pillars

Pillars represent your main values, which help define your identity. These pillars are not what you offer; rather they explain how you offer what you have.

Passions

List all your passions, not only those related to your business. Tell people that you are not only about work. This way, you are not only able to connect with potential people but also those that share your passion.

Define Your Strengths

Refer to your SWOT analysis to identify your strengths. This is critical to your branding. Missing out on any of your strengths can be detrimental in realizing your potential.

The Three Cs

The three Cs; Clarity, Consistency, and Constancy are very useful in creating a personal or business brand.

Module Four: Controlling and Developing Your Image

This module will discuss the influence of the 3Cs in controlling and developing your brand and image.

Clear and Defined

Brand descriptions must be clear and defined. Clarity allows people to understand what you do and do not represent.

Consistent Image

Another important thing to keep in mind is to be consistent. Always deliver on your promises. Frequent rebranding can confuse the customer.

It Takes a Commitment

Consistency requires commitment. This should be reflected by all the people working under your brand.

Live it Every Day

Committing to your brand requires constancy and consistency. This should be practiced every day. In time, all actions become second nature, easier and more consistent.

Module Five: Personal and Professional Influences

Your brand should represent both your personal and professional life. In this module, we will discuss how your personal brand can be used to further your personal and professional life.

Corporate and Personal Integration

Most of us believe that our personal life is separate from our professional life. But we must always remember that anything positive or negative that happens in our own life has a direct effect on how people regard us.

They Will Influence Each Other

Your personal and professional brands will have a direct influence on each other. What happens in your personal brand can influence how people view your professional brand.

Be a Professional

Be a professional both in and out of the office. To be considered a professional, you must be able to identify the traits of a professional. These include:

  • Be dependable.
  • Be competent in your work.
  • Act with honesty and integrity.
  • Treat everyone with respect.
  • Be a positive example.

Build Rapport

Rapport enables you to create a chance to develop cross-promotion between your professional and personal life. This also allows you to show your brand to potential employers, employees, and customers.

Module Six: Sharpening Your Brand

There are many ways to sharpen your brand. This can be achieved by being transparent and authentic in all your communications.

Blogging

Blogging is an excellent way to get your brand out to people. However, if done incorrectly, it can damage your brand. Be sure that you bring something of yourself with your blog. An anonymous blog will do little in helping you improve your online reputation.

Authenticity is Key

People are becoming savvier at identifying authenticity and are easily drawn to it. To improve authenticity, below are some of the points we will be discussing:

  • Honesty
  • Promote causes
  • Show consistency

Transparency

Transparency can be tough since it requires living your life and business openly. However, this does not require you to share every intimate detail of your life only that you be honest in your actions.

Networking

Networking is an excellent strategy for building your brand. It requires making meaningful connections that can help build your brand.

Module Seven: Appearance Matters

Appearance also plays a large role in how people perceive your brand. In this module, we discuss how your appearance reflects on your brand. We will also talk on how it can significantly improve your reputation.

First Impressions

First impressions only happen once, and this can happen quickly. Appearance, verbal cues, and non-verbal cues contribute to how people perceive you.

Rise Out of the Crowd

You need to distinguish your brand from the crowd to stand out. Below are some of the ways you can stand out from the crowd positively:

  • Dress well
  • Give unique opinions
  • Be helpful

True Reflection

Your outward appearance should accurately reflect who you are inside.

Dress for Success

There have been so many changes in what people consider to be professional attire, but clothes still matter. The way a person dresses may not entirely represent their capabilities, but wearing something appropriate for the occasion says a lot about your character.

Module Eight: Social Media (I)

Social media is a powerful branding tool and should be used correctly to be effective. In this module, we will discuss how to create purpose in our social media accounts and who to monitor these closely.

Needs Constant Monitoring

Social media accounts must be relevant to you and your business. This must be monitored continuously to achieve maximum results. There are several tools for monitoring your social media accounts, both free and paid. Here are some free tracking tools you can use:

  • Hootsuite
  • Viralheat
  • Trendrr

Security

Security is a must for any online presence, and this also holds true for your social media accounts. A secure two-factor authentication or a 2-step verification process gives you a double layer of protection.

Have an Objective

Social media is a great method for promoting your brand. However, to be effective, you must develop a clear objective in what you are promoting and how you promote it.

Promote

When promoting your personal brand, be sure to create a consistent message. Your Facebook or Instagram accounts, for example, should not display conflicting messages. Aside from sharing the same message, it should also show the same look and feel across your social media accounts.

Module Nine: Social Media Part (II)

In this part of the course, we follow up on the basics of creating social media accounts for personal branding. We will take a look into how to use social media to increase brand presence and your social network.

It’s a Tool

Social media may seem like a way of life, but we must remember that when it comes to personal branding, it is a tool. Practice is needed in order to use it effectively. Try using different styles of communication until you find one that best reflects your brand.

Content is King

We've all heard it all before, "content is king." It is not enough to provide content, but more important is to provide quality constantly. Keep this in mind when creating content:

  • Be relevant
  • Use variety
  • Communicate well

Have a Gimmick

You’ve got to have a personal edge or gimmick that will set you apart from everybody. But this is not for everybody. If you can’t execute a proper gimmick, then don’t bother.

Types of Gimmicks:

  • Humorous
  • Generous (give away)
  • Create mystery
  • Give demonstrations

Don’t Ignore Any Mentions

Social media was created to make connections between people. Never miss out on the opportunity to connect with other people by ignoring those reaching out to you.

Module Ten: Brand Management During a Crisis

In this module, we discuss the steps to take in the unfortunate event of a crisis. You learn the different ways to respond to mitigate the damage to your personal brand properly.

Caught in a Bad Spot?

When you find yourself in a bad spot, never avoid facing your mistakes. To take control of the situation, we suggest you follow these steps:

  • Act quickly and apologize
  • Explain your error in judgment
  • Learn from your mistakes

Never Burn a Bridge

When things got difficult, sometimes the easiest way out is to burn a bridge. Whenever you burn a bridge, you miss out on the opportunity to win back these people. And social media often comes down to popularity and numbers.

Information

Miscommunication can damage your personal branding. You must address this immediately. Once rumor spreads, taking control of the situation becomes difficult.

Monitor and Respond

Monitor every crisis and respond accordingly. Google alerts and other tools are useful for monitoring these situations.

Module Eleven: Branding Personality Traits

In this module, we will discuss the importance of bringing your personality into the brand.

  • Identify your unique values
  • Be bold
  • Think outside the box
  • Learn. Repeat.

Module Twelve: Wrapping Up

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Career Development Courses

Looking to move up the business ladder? One of the career development online courses available at Courses For Success will help you reach the stars!

Module One: Getting Started

Module Two: Defining Yourself (I)

  • Lesson One: If you Don't, they will
  • Lesson Two: Brand Mantra
  • Lesson Three: Be Real
  • Lesson Four: SWOT Analysis
  • Lesson Five: Case Study

Module Three: Defining  Yourself (II)

  • Lesson One: Pillars
  • Lesson Two: Passions
  • Lesson Three: Define Your Strengths
  • Lesson Four: The Three C's
  • Lesson Five: Case Study

Module Four: Controlling and Developing Your Image

  • Lesson One: Clear and Defined
  • Lesson Two: Consistent Image
  • Lesson Three: It Takes a Commitment
  • Lesson Four: Live it Every Day
  • Lesson Five: Case Study

Module Five: Personal and Professional Influences

  • Lesson One: Corporate and Personal Integration
  • Lesson Two: They Will Influence Each Other
  • Lesson Three: Be a Professional
  • Lesson Four: Build Rapport
  • Lesson Five: Case Study

Module Six: Sharpening Your Brand

  • Lesson One: Blogging
  • Lesson Two: Authenticity is Key
  • Lesson Three: Transparency
  • Lesson Four: Networking
  • Lesson Five: Case Study

Module Seven: Appearance Matters

  • Lesson One: First Impressions
  • Lesson Two: Rise Out of the Crowd
  • Lesson Three: True Reflection
  • Lesson Four: Dress for Success
  • Lesson Five: Case Study

Module Eight: Social Media (I)

  • Lesson One: Needs constant Monitoring
  • Lesson Two: Security
  • Lesson Three: Have an Objective
  • Lesson Four: Promote
  • Lesson Five: Case Study

Module Nine: Social Media Part (II)

  • Lesson One: It's a Tool
  • Lesson Two: Content is King
  • Lesson Three: Have a Gimmick
  • Lesson Four: Don't Ignore any Mentions
  • Lesson Five: Case Study

Module Ten: Brand Management During a Crisis

  • Lesson One: Caught in a Bad Spot
  • Lesson Two: Never Burn a Bridge
  • Lesson Three: Information
  • Lesson Four: Monitor and Respond
  • Lesson Five: Case Study

Module Eleven: Branding Personality Traits

  • Lesson One: Identify Your Unique Values
  • Lesson Two: Be Bold
  • Lesson Three: Think Outside the Box
  • Lesson Four: Fail. Learn. Repeat
  • Lesson Five: Case Study

Module Twelve : Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

  • Adobe Acrobat Reader 

Customer Reviews

5 star
42%
4 star
31%
3 star
25%
2 star
2%
1 star
0%
(183)
Average rating 4 out of 5 stars

19 May 2020 03:01:52 AM

very informative course

14 April 2020 07:12:39 PM

Good course content

3 April 2020 08:27:41 PM

very informative

24 February 2020 02:35:42 AM

Great course

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

22 May 2018 06:58:59 PM

.

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

13 September 2017 02:46:43 AM

I love the course so far, I am learning a lot. This course is right on time for me with trying to grow my business.

5 September 2017 11:03:06 PM

I have really enjoyed this course and will look forward to using what I have learned.

15 August 2017 02:08:18 PM

Really enjoyed leaning about more about yourself and new ways to stand out form the rest.

9 July 2017 06:24:13 AM

As someone new to this industry, I found this module to be very insightful.

21 June 2017 10:04:04 AM

Very informative course! Useful information to guide you through personal/ professional branding.

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1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
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ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

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19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

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We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

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28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

About this Course

The Personal Branding Course will change how your personal and professional worlds see you

The Personal Branding Course contains the tools and knowledge that will enable you to share your vision and passions with others in your company. It helps you identify the different tools and concepts that can help you develop an effective personal branding strategy. This ensures that the public sees the image that you want them to see.

Our Personal Branding Online courses helps in identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

What will you learn with our Personal Branding Course

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Personal Branding Online Course - Requirements

The Personal Branding Online Certificate course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete.

To complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 6 to 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted lifetime access to the Personal Branding Online course
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Personal Branding Online Certificate Course - Outline

Module One: Getting Started

Module Two: Defining Yourself (I)

In this module, we will learn the first steps in establishing your brand. You will learn how to define yourself and how to present this to the public.

If You Don’t, They Will

Branding happens whether you participate or not. If you do not take a proactive approach to the brand, the market will brand you. This can be positive or negative, but you don't like to leave it to chance, would you?

Brand Mantra

Mantras can be a short phrase or statement consisting of three to five words. This must be able to express your brand's uniqueness and what it represents.

  • Simple
  • Communicate
  • Inspire

Be Real

The key to personal branding to make it genuine and personal. Develop a persona that attracts people. Your brand must be able to connect with people. Never fabricate facts, statistics, or tell lies.

SWOT Analysis

Conducting a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis can help you develop a brand that highlights the best that you can offer.

  • Strengths: Strengths are internal characteristics that create a competitive advantage
  • Weaknesses: Internal weaknesses that need to be improved
  • Opportunities: Opportunities are external
  • Threats: External threats cannot be controlled, but they may be addressed in your opportunities.

Module Three: Defining Yourself (II)

In this part of the Personal Branding Online Certificate course, you will learn how to define yourself. This involves identifying your core values, passions, and strengths.

Pillars

Pillars represent your main values, which help define your identity. These pillars are not what you offer; rather they explain how you offer what you have.

Passions

List all your passions, not only those related to your business. Tell people that you are not only about work. This way, you are not only able to connect with potential people but also those that share your passion.

Define Your Strengths

Refer to your SWOT analysis to identify your strengths. This is critical to your branding. Missing out on any of your strengths can be detrimental in realizing your potential.

The Three Cs

The three Cs; Clarity, Consistency, and Constancy are very useful in creating a personal or business brand.

Module Four: Controlling and Developing Your Image

This module will discuss the influence of the 3Cs in controlling and developing your brand and image.

Clear and Defined

Brand descriptions must be clear and defined. Clarity allows people to understand what you do and do not represent.

Consistent Image

Another important thing to keep in mind is to be consistent. Always deliver on your promises. Frequent rebranding can confuse the customer.

It Takes a Commitment

Consistency requires commitment. This should be reflected by all the people working under your brand.

Live it Every Day

Committing to your brand requires constancy and consistency. This should be practiced every day. In time, all actions become second nature, easier and more consistent.

Module Five: Personal and Professional Influences

Your brand should represent both your personal and professional life. In this module, we will discuss how your personal brand can be used to further your personal and professional life.

Corporate and Personal Integration

Most of us believe that our personal life is separate from our professional life. But we must always remember that anything positive or negative that happens in our own life has a direct effect on how people regard us.

They Will Influence Each Other

Your personal and professional brands will have a direct influence on each other. What happens in your personal brand can influence how people view your professional brand.

Be a Professional

Be a professional both in and out of the office. To be considered a professional, you must be able to identify the traits of a professional. These include:

  • Be dependable.
  • Be competent in your work.
  • Act with honesty and integrity.
  • Treat everyone with respect.
  • Be a positive example.

Build Rapport

Rapport enables you to create a chance to develop cross-promotion between your professional and personal life. This also allows you to show your brand to potential employers, employees, and customers.

Module Six: Sharpening Your Brand

There are many ways to sharpen your brand. This can be achieved by being transparent and authentic in all your communications.

Blogging

Blogging is an excellent way to get your brand out to people. However, if done incorrectly, it can damage your brand. Be sure that you bring something of yourself with your blog. An anonymous blog will do little in helping you improve your online reputation.

Authenticity is Key

People are becoming savvier at identifying authenticity and are easily drawn to it. To improve authenticity, below are some of the points we will be discussing:

  • Honesty
  • Promote causes
  • Show consistency

Transparency

Transparency can be tough since it requires living your life and business openly. However, this does not require you to share every intimate detail of your life only that you be honest in your actions.

Networking

Networking is an excellent strategy for building your brand. It requires making meaningful connections that can help build your brand.

Module Seven: Appearance Matters

Appearance also plays a large role in how people perceive your brand. In this module, we discuss how your appearance reflects on your brand. We will also talk on how it can significantly improve your reputation.

First Impressions

First impressions only happen once, and this can happen quickly. Appearance, verbal cues, and non-verbal cues contribute to how people perceive you.

Rise Out of the Crowd

You need to distinguish your brand from the crowd to stand out. Below are some of the ways you can stand out from the crowd positively:

  • Dress well
  • Give unique opinions
  • Be helpful

True Reflection

Your outward appearance should accurately reflect who you are inside.

Dress for Success

There have been so many changes in what people consider to be professional attire, but clothes still matter. The way a person dresses may not entirely represent their capabilities, but wearing something appropriate for the occasion says a lot about your character.

Module Eight: Social Media (I)

Social media is a powerful branding tool and should be used correctly to be effective. In this module, we will discuss how to create purpose in our social media accounts and who to monitor these closely.

Needs Constant Monitoring

Social media accounts must be relevant to you and your business. This must be monitored continuously to achieve maximum results. There are several tools for monitoring your social media accounts, both free and paid. Here are some free tracking tools you can use:

  • Hootsuite
  • Viralheat
  • Trendrr

Security

Security is a must for any online presence, and this also holds true for your social media accounts. A secure two-factor authentication or a 2-step verification process gives you a double layer of protection.

Have an Objective

Social media is a great method for promoting your brand. However, to be effective, you must develop a clear objective in what you are promoting and how you promote it.

Promote

When promoting your personal brand, be sure to create a consistent message. Your Facebook or Instagram accounts, for example, should not display conflicting messages. Aside from sharing the same message, it should also show the same look and feel across your social media accounts.

Module Nine: Social Media Part (II)

In this part of the course, we follow up on the basics of creating social media accounts for personal branding. We will take a look into how to use social media to increase brand presence and your social network.

It’s a Tool

Social media may seem like a way of life, but we must remember that when it comes to personal branding, it is a tool. Practice is needed in order to use it effectively. Try using different styles of communication until you find one that best reflects your brand.

Content is King

We've all heard it all before, "content is king." It is not enough to provide content, but more important is to provide quality constantly. Keep this in mind when creating content:

  • Be relevant
  • Use variety
  • Communicate well

Have a Gimmick

You’ve got to have a personal edge or gimmick that will set you apart from everybody. But this is not for everybody. If you can’t execute a proper gimmick, then don’t bother.

Types of Gimmicks:

  • Humorous
  • Generous (give away)
  • Create mystery
  • Give demonstrations

Don’t Ignore Any Mentions

Social media was created to make connections between people. Never miss out on the opportunity to connect with other people by ignoring those reaching out to you.

Module Ten: Brand Management During a Crisis

In this module, we discuss the steps to take in the unfortunate event of a crisis. You learn the different ways to respond to mitigate the damage to your personal brand properly.

Caught in a Bad Spot?

When you find yourself in a bad spot, never avoid facing your mistakes. To take control of the situation, we suggest you follow these steps:

  • Act quickly and apologize
  • Explain your error in judgment
  • Learn from your mistakes

Never Burn a Bridge

When things got difficult, sometimes the easiest way out is to burn a bridge. Whenever you burn a bridge, you miss out on the opportunity to win back these people. And social media often comes down to popularity and numbers.

Information

Miscommunication can damage your personal branding. You must address this immediately. Once rumor spreads, taking control of the situation becomes difficult.

Monitor and Respond

Monitor every crisis and respond accordingly. Google alerts and other tools are useful for monitoring these situations.

Module Eleven: Branding Personality Traits

In this module, we will discuss the importance of bringing your personality into the brand.

  • Identify your unique values
  • Be bold
  • Think outside the box
  • Learn. Repeat.

Module Twelve: Wrapping Up

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Career Development Courses

Looking to move up the business ladder? One of the career development online courses available at Courses For Success will help you reach the stars!

Module One: Getting Started

Module Two: Defining Yourself (I)

  • Lesson One: If you Don't, they will
  • Lesson Two: Brand Mantra
  • Lesson Three: Be Real
  • Lesson Four: SWOT Analysis
  • Lesson Five: Case Study

Module Three: Defining  Yourself (II)

  • Lesson One: Pillars
  • Lesson Two: Passions
  • Lesson Three: Define Your Strengths
  • Lesson Four: The Three C's
  • Lesson Five: Case Study

Module Four: Controlling and Developing Your Image

  • Lesson One: Clear and Defined
  • Lesson Two: Consistent Image
  • Lesson Three: It Takes a Commitment
  • Lesson Four: Live it Every Day
  • Lesson Five: Case Study

Module Five: Personal and Professional Influences

  • Lesson One: Corporate and Personal Integration
  • Lesson Two: They Will Influence Each Other
  • Lesson Three: Be a Professional
  • Lesson Four: Build Rapport
  • Lesson Five: Case Study

Module Six: Sharpening Your Brand

  • Lesson One: Blogging
  • Lesson Two: Authenticity is Key
  • Lesson Three: Transparency
  • Lesson Four: Networking
  • Lesson Five: Case Study

Module Seven: Appearance Matters

  • Lesson One: First Impressions
  • Lesson Two: Rise Out of the Crowd
  • Lesson Three: True Reflection
  • Lesson Four: Dress for Success
  • Lesson Five: Case Study

Module Eight: Social Media (I)

  • Lesson One: Needs constant Monitoring
  • Lesson Two: Security
  • Lesson Three: Have an Objective
  • Lesson Four: Promote
  • Lesson Five: Case Study

Module Nine: Social Media Part (II)

  • Lesson One: It's a Tool
  • Lesson Two: Content is King
  • Lesson Three: Have a Gimmick
  • Lesson Four: Don't Ignore any Mentions
  • Lesson Five: Case Study

Module Ten: Brand Management During a Crisis

  • Lesson One: Caught in a Bad Spot
  • Lesson Two: Never Burn a Bridge
  • Lesson Three: Information
  • Lesson Four: Monitor and Respond
  • Lesson Five: Case Study

Module Eleven: Branding Personality Traits

  • Lesson One: Identify Your Unique Values
  • Lesson Two: Be Bold
  • Lesson Three: Think Outside the Box
  • Lesson Four: Fail. Learn. Repeat
  • Lesson Five: Case Study

Module Twelve : Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

  • Adobe Acrobat Reader 
(183)
Average rating 4 out of 5 stars
5 star
42%
4 star
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3 star
25%
2 star
2%
1 star
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19 May 2020 03:01:52 AM

very informative course

14 April 2020 07:12:39 PM

Good course content

3 April 2020 08:27:41 PM

very informative

24 February 2020 02:35:42 AM

Great course

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

22 May 2018 06:58:59 PM

.

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

13 September 2017 02:46:43 AM

I love the course so far, I am learning a lot. This course is right on time for me with trying to grow my business.

5 September 2017 11:03:06 PM

I have really enjoyed this course and will look forward to using what I have learned.

15 August 2017 02:08:18 PM

Really enjoyed leaning about more about yourself and new ways to stand out form the rest.

9 July 2017 06:24:13 AM

As someone new to this industry, I found this module to be very insightful.

21 June 2017 10:04:04 AM

Very informative course! Useful information to guide you through personal/ professional branding.

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1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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Delivery Method

Online - Certificate

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The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
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Course Summary

Course ID: 020PBR
Delivery Mode: Online
Access: Unlimited lifetime
Time: Study at your own pace
Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate

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