Online and Social Media Marketing Training Bundle, 5 Certificate Courses

Learn the Basics in Starting an Online Business


NOW ONLY

AU$429

Save AU$916 (68%)
OFF RRP AU$1345
Get Info Pack

Get Building an Online Business, Basic Internet Marketing, Marketing with Social Media, Building a Brand on Social Media and Creating a Google AdWords Campaign in this Bundle

1. Building an Online Business: Learn the Basics in Starting an Online Business

You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.

This  Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

4. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

5. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Receive Lifetime Access to Course Materials, so you can reviw at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Online and Social Media Marketing Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Building an Online Business Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: How Online Businesses Can Benefit You

  • A Brief History
  • Benefits of Online Businesses
  • Words of Warning

 Session 3: Laying the Groundwork

  • Who Are You?
  • Doing Your Research
  • Outlining Your Ideas
  • Pre-Assignment Review

 Session 4: Creating a Business Plan

  • Creating a Business Plan
  • The One-Page Plan
  • Sample Business Plan, Part One
  • Sample Business Plan, Part Two
  • Sample Business Plan, Part Three
  • Sample Business Plan, Part Four
  • Sample Business Plan, Part Five
  • Sample Business Plan, Part Six
  • Gathering Resources

 Session 5: Breaking Down the Plan

  • Creating a Marketing Plan
  • Cycle Overview
  • Looking at the Steps
  • Creating Financial Projections
  • Part One: The Sales Process (I)
  • Part One: The Sales Process (II)
  • Part Two: Sales Metrics
  • Part Three: Expenses
  • Raising Startup Capital with Crowdfunding
  • Case Studies

 Session 6: Building Your Online Business

  • The Basic Elements
  • Creating a Website, Part One
  • Creating a Website, Part Two
  • Creating a Website, Part Three
  • Creating a Website, Part Four
  • Creating a Website, Part Five
  • Creating a Website, Part Six
  • Creating a Website, Part Seven
  • Checking Out the Sites, Part One
  • E-Commerce Options
  • E-Commerce Payment Options
  • Security and Privacy Considerations
  • Creating a Mobile Presence
  • Creating Apps
  • Checking Out the Sites, Part Two
  • Joining Online Marketplaces
  • Amazon
  • eBay
  • Specialty Marketplaces

 Session 7: Internet Marketing Basics

  • Social Media Strategies for Success
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • Building Relationships

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Marketing with Social Media Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Important Note
  •     Pre-Assignment

Session 2: Getting Started

  •     What is Social Media
  •     Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  •     The Five Ps and Social Media
  •     Product
  •     Price
  •     Place
  •     Promotion
  •     Packaging
  •     Exercise Your Muscle

Session 4: Developing a Social Media Plan

  •     Things to Think About
  •     Stretch
  •     Build a Community
  •     Watch Out for Social Media Experts
  •     Be There
  •     Find Your Customers
  •     Be a Person
  •     Follow Others
  •     Utilization Guidelines
  •     Expanding Your Digital Presence
  •     Social Media Plan Worksheet
  •     Basic Information
  •     Campaign Budget
  •     Campaign Objectives
  •     Competitive Analysis
  •     Important Notes
  •     Whats the Value
  •     Cost Per Lead

Session 5: Building Your Social Media Team

  •     Building the Team
  •     Making Connections
  •     The Community

Session 6: Using Social Media to Build Internal Communities

  •     Internal Communities
  •     Options for Internal Communities
  •     Make it Work

Session 7: Analyzing Your Impact with Metrics

  •     Useful Metrics
  •     Understanding Metrics
  •     Timing is Everything
  •     Timing Tips
  •     Target Market Worksheet

Session 8: Keeping on Top of the Trends

  •     The Times are A-Changing
  •     Case Study Google+
  •     Making Connections

Session 9: Damage Control

  •     Thats Not Good!
  •     What It Means For You
  •     Case Study United Breaks Guitars
  •     Get Smart

Session 10: Using Facebook

  •     Getting Started
  •     First Steps
  •     Next Steps
  •     Due Diligence
  •     Now You Can!
  •     Building Your Community
  •     Taking it Further
  •     Making Connections

Session 11: Using LinkedIn

  •     LinkedIn Essentials
  •     Setting Up Your Account
  •     Connecting to Others
  •     Using Groups

Session 12: Using Twitter

  •     Tweeting
  •     Getting Started with Twitter
  •     Hashtags
  •     Re-Tweets
  •     Your Name
  •     Making it Memorable
  •     Using Lists

Session 13: Building a Blog

  •     To Blog or Not To Blog
  •     Blogging Basics
  •     Blog Rules
  •     Help People Find You
  •     What Will I Write About
  •     Planning Your Blog
  •     Vlogs and YouTube

Session 14: Using Specialty Sites

  •     Introduction
  •     Yammer
  •     Pinterest
  •     SnapGuide
  •     Staying in the Loop

Session 15: Using Social Media Management Tools

  •     Introduction
  •     TweetDeck
  •     HootSuite
  •     Posterous
  •     Salesforce Radian6

Session 16: Launching Your Plan

  •     Pulling Everything Together
  •     Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 4 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Creating a Google AdWords Campaign Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Get Building an Online Business, Basic Internet Marketing, Marketing with Social Media, Building a Brand on Social Media and Creating a Google AdWords Campaign in this Bundle

1. Building an Online Business: Learn the Basics in Starting an Online Business

You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.

This  Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

4. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

5. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Receive Lifetime Access to Course Materials, so you can reviw at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Online and Social Media Marketing Training Bundle, 5 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Building an Online Business Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: How Online Businesses Can Benefit You

  • A Brief History
  • Benefits of Online Businesses
  • Words of Warning

 Session 3: Laying the Groundwork

  • Who Are You?
  • Doing Your Research
  • Outlining Your Ideas
  • Pre-Assignment Review

 Session 4: Creating a Business Plan

  • Creating a Business Plan
  • The One-Page Plan
  • Sample Business Plan, Part One
  • Sample Business Plan, Part Two
  • Sample Business Plan, Part Three
  • Sample Business Plan, Part Four
  • Sample Business Plan, Part Five
  • Sample Business Plan, Part Six
  • Gathering Resources

 Session 5: Breaking Down the Plan

  • Creating a Marketing Plan
  • Cycle Overview
  • Looking at the Steps
  • Creating Financial Projections
  • Part One: The Sales Process (I)
  • Part One: The Sales Process (II)
  • Part Two: Sales Metrics
  • Part Three: Expenses
  • Raising Startup Capital with Crowdfunding
  • Case Studies

 Session 6: Building Your Online Business

  • The Basic Elements
  • Creating a Website, Part One
  • Creating a Website, Part Two
  • Creating a Website, Part Three
  • Creating a Website, Part Four
  • Creating a Website, Part Five
  • Creating a Website, Part Six
  • Creating a Website, Part Seven
  • Checking Out the Sites, Part One
  • E-Commerce Options
  • E-Commerce Payment Options
  • Security and Privacy Considerations
  • Creating a Mobile Presence
  • Creating Apps
  • Checking Out the Sites, Part Two
  • Joining Online Marketplaces
  • Amazon
  • eBay
  • Specialty Marketplaces

 Session 7: Internet Marketing Basics

  • Social Media Strategies for Success
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • Building Relationships

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Marketing with Social Media Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Important Note
  •     Pre-Assignment

Session 2: Getting Started

  •     What is Social Media
  •     Pre-Assignment Review

Session 3: Understanding the Marketing Mix

  •     The Five Ps and Social Media
  •     Product
  •     Price
  •     Place
  •     Promotion
  •     Packaging
  •     Exercise Your Muscle

Session 4: Developing a Social Media Plan

  •     Things to Think About
  •     Stretch
  •     Build a Community
  •     Watch Out for Social Media Experts
  •     Be There
  •     Find Your Customers
  •     Be a Person
  •     Follow Others
  •     Utilization Guidelines
  •     Expanding Your Digital Presence
  •     Social Media Plan Worksheet
  •     Basic Information
  •     Campaign Budget
  •     Campaign Objectives
  •     Competitive Analysis
  •     Important Notes
  •     Whats the Value
  •     Cost Per Lead

Session 5: Building Your Social Media Team

  •     Building the Team
  •     Making Connections
  •     The Community

Session 6: Using Social Media to Build Internal Communities

  •     Internal Communities
  •     Options for Internal Communities
  •     Make it Work

Session 7: Analyzing Your Impact with Metrics

  •     Useful Metrics
  •     Understanding Metrics
  •     Timing is Everything
  •     Timing Tips
  •     Target Market Worksheet

Session 8: Keeping on Top of the Trends

  •     The Times are A-Changing
  •     Case Study Google+
  •     Making Connections

Session 9: Damage Control

  •     Thats Not Good!
  •     What It Means For You
  •     Case Study United Breaks Guitars
  •     Get Smart

Session 10: Using Facebook

  •     Getting Started
  •     First Steps
  •     Next Steps
  •     Due Diligence
  •     Now You Can!
  •     Building Your Community
  •     Taking it Further
  •     Making Connections

Session 11: Using LinkedIn

  •     LinkedIn Essentials
  •     Setting Up Your Account
  •     Connecting to Others
  •     Using Groups

Session 12: Using Twitter

  •     Tweeting
  •     Getting Started with Twitter
  •     Hashtags
  •     Re-Tweets
  •     Your Name
  •     Making it Memorable
  •     Using Lists

Session 13: Building a Blog

  •     To Blog or Not To Blog
  •     Blogging Basics
  •     Blog Rules
  •     Help People Find You
  •     What Will I Write About
  •     Planning Your Blog
  •     Vlogs and YouTube

Session 14: Using Specialty Sites

  •     Introduction
  •     Yammer
  •     Pinterest
  •     SnapGuide
  •     Staying in the Loop

Session 15: Using Social Media Management Tools

  •     Introduction
  •     TweetDeck
  •     HootSuite
  •     Posterous
  •     Salesforce Radian6

Session 16: Launching Your Plan

  •     Pulling Everything Together
  •     Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 4 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate in Creating a Google AdWords Campaign Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

We provide a 7 Day Money Back Refund on all Courses

Now Only AU$429 Save AU$916 (68%)
OFF RRP AU$1345
Delivery Method Online
Get Info Pack

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

Share this course

Course Summary

Course ID No.: 002OSMMTBVS
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 30-48 Hours for total bundle
Assessments: Yes
Qualification: Certificate

Learn More With Course Bundles

Popular Courses and Bundles