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Certificate in Marketing Your Business on the Internet Online Course

Learn about Marketing Your Business on the Internet


Learn to Think Strategically About Marketing

Throughout this Certificate in Marketing Your Business on the Internet Online Course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Course Fast Facts:

  • Only 6 weeks to complete this course
  • Approximately only 2 to 4 hours per week of study is required
  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You can download printer friendly course material or save for viewing off line
  • You will be awarded a certificate at completion of this course

How to study online course?

Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

Other Courses To Start Your Own Business

Do you want to start your own business? Courses For Success have a huge range of courses relevant to you! Check them out and book in today!

There are 12 units of study

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson. 

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site. 

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors. 

The Internet's Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services. 

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more. 

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business. 

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky. 

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems. 

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews


Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks!

I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities.

I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members.

I enjoyed this class greatly and looked forward to each lesson. It has given me so much information in all aspects of internet marketing; I know my website will succeed. This class will prove invaluable to anyone looking to create a website for any purpose.

Pat is a great instructor!!! She provides clear, detailed, useful information as well as the opportunity to put it into practice. She also provides lots of helpful links to sites to build on that knowledge. She's very helpful in the discussion area too! Couldn't ask for a better instructor!

Thanks for the great course. I really put to use a lot of the information. I have no doubt that I will refer to it again and again.

The instructor was very encouraging and her assignments were applicable to real-time efforts. I have had an online storefront for four years, and the Instructor's knowledge of current applications of Internet marketing was quite helpful.

This course is excellent. I got more information than I ever imagined. The instructor's writing style enabled me to absorb lots of material because I understood it and enjoyed it. Useful course, great instructor.

This course offered good basic information to get me started with an online marketing plan. Just what I needed!

This course was amazing in how all this information was compiled into one place. I got way more than I expected out of this course and I am off and running to execute things I didn't know existed related to Internet Marketing. I can't wait to execute my plan, step by step.

Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.

New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

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Delivery Method Online
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Course Summary

Course ID No.: 007EBML
Delivery Mode: Online
Course Access: 6 Weeks
Tutor Support: Yes
Time required: 24 Hours
Assessments: Yes
Qualification: Certificate of Completion

Start Dates

This course is available to begin on the following dates

  • 14 November
  • 12 December
  • 16 January
  • 13 February