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Communications for Small Business Owners Online Bundle, 2 Certificate Courses

Learn the Basic Techniques in Communication to Improve Sales

Get Communications for Small Business Owners and Communication Strategies in this Bundle

1. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

2. Communication Strategies: Learn The Various Aspects Of Communication

Each day, we communicate with others through our spoken words, body language, and written communication. This course can show you how to make sure you’re sending the right message.

This course will teach you all about the various aspects of communication. You’ll learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.



Receive Lifetime Access to Course Materials, so you can review at any time.

Communications for Small Business Owners Online Bundle, 2 Courses includes the following courses, below is a summary of each course: 

Course 1 - Certificate In Communications for Small Business Owners Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • 'About Us' Fact Sheet
  • 'Elevator Pitch' Fact Sheet
  • 'Social Media Summary' Fact Sheet
  • 'Strategic Summary' Fact Sheet
  • 'Contact Lists' Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate In Communication Strategies Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session 2: Creating Positive Relationships

  • Ten Quick Wins
  • Making Connections
  • The Power of Words

Session 3: Growing Our Self-Awareness

  • Do You Question Your Competence?
  • Competence Questionnaire
  • Developing Confidence

Session 4: Communication Basics

  • Defining a Skilled Communicator
  • Making Connections

Session 5: Communication Barriers

  • Case Study: New Neighbors
  • Common Barriers
  • Applying the Answers
  • Being Mindful

Session 6: Asking Questions

  • Asking Good Questions
  • Types of Open-Ended Questions
  • Introduction to Probing
  • Probing Methods
  • Pushing My Buttons

Session 7: Listening Skills

  • Can You Hear Me?
  • How Do You Rate Your Listening Ability?
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener
  • What Is Said and What Is Heard
  • Communication Situations

Session 8: Body Language

  • What Do Our Bodies Say?
  • Tips and Tricks
  • Managing Your Messages
  • The Signals People Send
  • Gestures
  • Interpreting Gestures

Session 9: Communication Styles

  • Understanding Dichotomies
  • Making Connections
  • Advantages and Disadvantages
  • Dichotomies in Action
  • Step Two
  • Step Three

Session 10: Creating a Positive Self-Image

  • Seven Things People Determine from Your Appearance
  • Pre-Assignment Review
  • Self-Evaluation

Session 11: Frame of Reference

  • Your Frame of Reference
  • Suspending Belief
  • Techniques for the Workplace
  • Prepare, Prepare, Prepare
  • Testing Our Theories
  • Delivering Your Message
  • Be Direct
  • Assertiveness
  • Self-Attitude
  • Words to Watch Out For
  • Your Inner Self Talk
  • Persuasion
  • Thirty Ways to Persuade
  • Case Study: A Negative Image
  • I Messages
  • The Assertive Formula
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No

Session 12: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

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Course Summary

Course ID No.: 002CSBOOC2CB
Delivery Mode: Online
Course Access: Unlimited lifetime access to course material
Time required: Study at your own pace
Course Duration: 12-16 Hours for total bundle
Assessments: Yes
Qualification: Certificate