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Certificate In Writing for the Web Online Course

Learn How To Effectively Write for Web

Learn How To Effectively Write for Web

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

After you complete this course, you will be able to:

  • Apply engaging techniques that draw readers to web pages.
  • Plan what to write to reflect your web hierarchy.
  • Create engaging content, including catchy headlines.
  • Enhance your writing with other forms of media.
  • Make your writing accessible to a variety of readers.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Getting to Know the Web

  • Web Writing Is Not The Same!
  • What It’s All About
  • The Purpose of Web Writing
  • Making Connections
  • Design and Structure
  • Understanding HTML
  • Viewing the Source
  • It’s Work to Influence Others
  • Predictability
  • Consistency and Commitment
  • Authority

 Session 3: Tips on Creating a Site Hierarchy

  • Designing the Site
  • Designing a Structure
  • Pre-Assignment
  • Pre-Assignment Review
  • Menus, Links, and Buttons
  • Menu Sample One
  • Menu Sample Two
  • Links
  • Buttons

 Session 4: Creating Your Content

  • Writing Eye-Catching Headlines
  • Do's and Don'ts
  • Shifting Our Thinking
  • Tips for Creating Great Headlines
  • Writing Content
  • Format Carefully
  • Be Concise
  • Use Hyperlinks
  • Build Trust
  • Use Inverted Pyramid Construction
  • Think Rich
  • Presenting Your Message
  • About PDF Files
  • Writing Goals
  • Making Connections

 Session 5: Testing the Waters

  • Making Connections
  •  Deciding What’s Fit to Print
  • What’s Getting Read?
  • Give Them What They Need
  • Test Your Usability
  • Consider Eye Tracking
  • Break Up Content
  • Reviewing and Planning

 Session 6: Adding Audio and Video to Your Content

  • The Great Debate
  • Making Connections

 Session 7: Getting Your Content Noticed

  • Standing out in Crowds
  • Search Engine Optimization
  • How It Works
  • Alternative Search
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Tips and Tricks
  • Balancing SEO and Word Stuffing

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:


  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Now Only AU$199 Save AU$70 (26%)
Delivery Method Online
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  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
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  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
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Course Summary

Course ID No.: 002WFWOC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Assessments: Yes
Qualification: Certificate