Certificate In Creating a Google AdWords Campaign Online Course

Learn How Google AdWords Work

Certificate In Creating a Google AdWords Campaign Online Course

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AU$199

Save AU$70 (26%)
OFF RRP AU$269
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Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

After you complete this Creating a Google AdWords Campaign course, you will be able to:

  • Define Google AdWords and pay per click.
  • Set up keywords lists and groups.
  • Find tracking and statistical information.
  • Describe conversions from clickthroughs.
  • Decide whether you will write your own ads or enlist help.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

About this Course

Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

After you complete this Creating a Google AdWords Campaign course, you will be able to:

  • Define Google AdWords and pay per click.
  • Set up keywords lists and groups.
  • Find tracking and statistical information.
  • Describe conversions from clickthroughs.
  • Decide whether you will write your own ads or enlist help.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull's-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

We provide a 7 Day Money Back Refund on all Courses

Now Only AU$199 Save AU$70 (26%)
OFF RRP AU$269
Delivery Method

Online - Certificate

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Features:
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Course Summary

Course ID No.: 002CAGAC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Assessments: Yes
Qualification: Certificate

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