About This Course
What you will learn - Learn How to Build a Consulting Business
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Get BIG Savings with our Building a Consulting Business Online Bundle, 5 Certificate Courses
- Building a Consulting Business
- Selling Smarter
- Marketing with Social Media
- Marketing for Small Businesses
- Business Process Management
1. Building a Consulting Business: Learn How to Build a Consulting Business
Many of us have the dream of owning a business, but few of us take that step. In the case of starting a consulting business it may be a short step from the work world to the self-employed world. In some cases your skills can be transferred easily from your current job to your own consulting business.
This Building a Consulting Business course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider.
After you complete this course, you will be able to:
- Define the term “consultants” and explain their role in today’s business world.
- Identify consulting opportunities.
- Create a business strategy that includes a business plan, budget, marketing plan, fee structure, and resources.
- Use social media and networking skills to grow your consulting business.
- Protect your work with contracts.
- Identify ways to stay on top of trends and changes.
2. Selling Smarter: Explore Ways To Increase Your Average Sale
The sales industry keeps evolving, and that means you need to keep growing too! Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.
In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.
At the end of this Selling Smarter course, you will be able to:
- Explain and apply concepts of customer focused selling.
- Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
- Apply success techniques to get the most out of your work.
- Understand productivity techniques to maximize your use of time.
- Identify ways to find new clients and network effectively.
3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
After you complete this Marketing with Social Media course, you will be able to:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
5. Business Process Management: Learn How to Manage Business Processes
Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.
To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.
After you complete this course, you will be able to:
- Define business process management and related concepts.
- Recognize the vital role processes play in a business.
- Appreciate the role of technology in process management.
- Develop a vision to guide process improvement.
- Understand how to design or enhance an existing process using the business process life cycle.
- Construct a process map.
- Perform a what-if analysis to improve your processes.
- Implement and monitor process changes.
- Identify how Lean and Six Sigma methods can assist in managing and improving processes.
- Use a variety of tools and techniques to eliminate waste and redundancies.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Building a Consulting Business 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Building a Consulting Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment Instructions
- Pre-Assignment, Area One
- Pre-Assignment, Area Two
- Pre-Assignment, Area Three
Session 2: What It’s All About
- Defining the Terms
- Do You Have What It Takes?
Session 3: Business Building Blocks
- Identifying the Possibilities
- Doing Your Research
- The Three Elements
- Bringing It All Together
- Taking it Further
- Technical and Training Services
- Specialized Services
- Project Management
- Pre-Assignment Review, Area One
- Pre-Assignment Review, Area Two
- Pre-Assignment Review, Area Three
Session 4: Crunching the Numbers
- Developing Financial Budgets and Projections
- Estimating Personal Expenses
- Projecting Business Expenses
- Setting Income Targets
- Setting Your Base Hourly Rate
- Setting Goals
- Setting up a Fee Structure
- Other Fees to Consider
- Creating Rate Sheets
- Flexibility is Key
Session 5: Planning Your Business
- Creating a Business Plan
- The One-Page Plan
- The Formal Plan
- Checklist for Setting Up Your Business
- Developing Your Business Structure
- Choosing Office Space
- Designing Your Contact Information
- Creating Promotional Materials
- Gathering Resources
Session 6: Test Driving
- Making Connections
- Financial Projections
- Creating Your Brand
- Developing Your Business Structure
- Choosing Office Space
- Designing Your Contact Information
- Creating Promotional Materials
- What Do You Think?
Session 7: Creating a Sales and Marketing Strategy
- The Marketing Cycle
- Cycle Overview
- Looking at the Steps: Stage One
- Looking at the Steps: Stage Two
- Looking at the Steps: Stage Three
- Looking at the Steps: Stage Four
- Looking at the Steps: Stage Five
- Looking at the Steps: Stage Six
- Leveraging Social Media
- Incorporating Social Media
- Getting Noticed
- Opportunities to Consider
Session 8: Getting the Work Done
- Identifying Sources of Work
- Developing Contracts and Statements of Work
- About Master Service Agreements
- Developing a Statement of Work
- Sample Statement of Work, Part One
- Sample Statement of Work, Part Two
- The Tough Stuff
- Dealing with Cancellations
- Firing a Client
- Staying Current
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Selling Smarter Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Questions 1 to 3
- Pre-Assignment: Questions 4 to 6
Session 2: Selling Skills
- Essential Skills
- Identifying the Skills for Success
- Consultative Selling
- Customer Focused Selling
- Focusing on the Customer
Session 3: The Sales Cycle
- The Sales Cycle
- Initiate
- Initiating the Sales Cycle
- Cold Calling
- Finding Clients
- Reverse Networking
- Using Reverse Networking
- Build
- Building Relationships
- Manage
- Optimize
- Finding Comfort
Session 4: Framing Success
- The Power of Your Mind
- Exploring Your Mind
- Optimism
- Professionalism
- Being Professional
Session 5: Setting Goals with SPIRIT!
- Setting Good Goals
- Creating SPIRIT Goals
Session 6: The Path to Efficiency
- The Path to Efficiency
- How You Manage Time
- Strategies for Staying Organized
- Using the Time Management Strategies
Session 7: Customer Service
- Customer Service
- Reasons for Buying
- Client Wants and Needs
- Wants and Needs
- Client Requests and Impressions
- Improving Your Customer Service
Session 8: Selling More
- Enhancing Your Sales: Up-Selling
- Enhancing Your Sales: Cross-Selling
- Enhancing Your Sales: Value-Added Selling
- Our Values
- Perceived Value
- Facts and Myths
- Phases of the Value-Added Sale
- Adding Value
Session 9: Ten Major Mistakes
- Ten Mistakes
- Ten Solutions – Mistakes 1 and 2
- Ten Solutions – Mistakes 3 and 4
- Ten Solutions – Mistakes 5 and 6
- Ten Solutions – Mistakes 7 and 8
- Ten Solutions – Mistakes 9 and 10
- Our Solutions
Session 10: Finding New Clients
- Finding New Clients
- Looking for Clients
- Networking
- Roadblocks and Remedies
- Our Roadblocks and Remedies
- Successful Networking
Session 11: Selling Price
- Selling Price
- Selling Price Pros and Cons
- Using the Pros and Cons
- How Should You Approach Your Customers?
Session 12: Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Business Process Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: The Fundamentals of Business Process Management
- What is Business Analysis?
- How Do I Conduct A Business Analysis?
- What is Enterprise Content Management?
- Defining Content
- Defining Enterprise Content Management
- Enterprise Content Management Model
- The Role of ECM in Business Process Management
- What is Business Process Re-Engineering?
- Case Study
- About Business Process Re-Engineering
- Role of BPR in Business Process Management
- Business Process Re-Engineering Model
- Breaking Down the Model
Session 3: Defining Business Process ManagementTitle
- What is Business Process Management?
- What are Processes?
- Layers of Business Process Management
- The Management Level
- The Process Level
- The Implementation Level
- Brief History of Business Process Management
- What are the Benefits of Business Process Management?
- BPM Benefits
- Summary
Session 4: Reflecting on Processes
- Pre-Assignment Review
Session 5: The Business Process Life Cycle
- Introduction
- The Business Process Life Cycle
- Breaking Down the Model
Session 6: The Vision Phase
- Creating a Vision and Seeing the Big Picture
- What is a Vision?
- Creating a Vision
- Focusing on the Future
- Preparing for Change
- Sharing Your Vision
- Benefits of a Shared Vision
- Dreaming Big
Session 7: The Design Phase
- Gathering Information
- Amount of Human Interaction with Technology
- Level of Automation
- Case Study
- Role of Content
- Volume of Work
- Complexity of Process
- Defining Your Problem
- Rephrase the Problem
- Rephrasing in Action
- Expose and Challenge Assumptions
- Use Facts
- Grow Your Thinking
- Shrink Your Environment Temporarily
- Mini Case Study
- Practice Multiple Perspectives
- Turn it Upside Down
- Frame the Problem Purposely and Positively
- Summary
- Introduction
- Identify Your Future State
- Analyze Current State
- Steps to Bridge Gaps
- Summary
- About Process Mapping
- What is Process Mapping?
- Steps for Creating a Process Map
- Tips and Important Points
- Benefits of Process Mapping
- Symbols and Their Meanings
- Creating a Process Map with a Flow Chart
- Digital Process Map
- Making Connections
- Creating a Process Map with a Swimlane Diagram
- Sample Swimlane Process Map
- Map it Out
- Defining Improvements
- Why is it Important to Define Improvements?
- Case Study
- Establishing Functions and Identifying Function Leaders
- Identifying Function Leaders
- Considerations when Choosing a Leader
Session 8: The Modeling Phase
- Performing What-if Analysis
- Steps to Performing a What-If Analysis
- Sample Guidelines
- Second Step in Performing a What-If Analysis
- Third Step in Performing a What-If Analysis
- Case Study
- Test Driving
- Questions
- Testing the Design
- What Does it Mean to Test the Design?
- Steps for Design Testing
- Breaking Down the Model
- Benefits of Iterative Design
- Summary
Session 9: The Execution Phase
- Implementing Processes
- Exploring Automation
- Automating Processes
- Benefits of Automation
- Potential Pitfalls of Automation
- Steps to Automate a Process
- Summary
- Understanding Business Rules
- Making Connections
- Benefits of Business Rules
- Things to Watch Out For
- The Role of Business Rules in Workflow Engines
- Case Study
- The Importance of Business Rules
- Choosing Software
- Making Connections
- The Role of Workflow Engines
- The Workflow Model
- What is a Workflow Engine?
- Making Connections
- Workflows and Business Rules
- Case Studies
- Steps to Implement a Workflow Engine
- Breaking Down the Model
Session 10: The Monitoring Phase
- Implementing Measures
- Implementing Measures
- Building Your Approach
- Employee Feedback
- What is Business Activity Monitoring (BAM)?
- Making Connections
- Benefits of Business Activity Monitoring
- Purpose of Business Activity Monitoring
- The Role of KPI’s
- The Balanced Scorecard
- Where Does BPM Fit?
- Balanced Scorecard Example
- Benefits of the Balanced Scorecard
- Creating a Balanced Scorecard
- Task
- Scorecard Template
- Identifying Gaps with Process Mining
- Benefits of Process Mining
Session 11: The Optimizing Phase
- What It’s All About
- Case Study
- Case Study
- Business Process Improvement
- Six Steps of Business Process Improvement
- Breaking Down Steps One to Five
- Benefits of a Pilot
- The Final Step
- Introduction to Lean
- The Toyoda Precepts
- The Toyota Production System House
- The Roof
- The Pillars
- The Core
- The Foundation
- The Seven Wastes
- Summary
- Making Connections
- Cut Out the Waste
- Task
- Introduction to Six Sigma
- The Six Sigma Approach
- DMAIC Model
- Breaking Down the Model
- A Look at the Numbers
- Sample Analysis
- A Look at the Numbers
- A Look at the Numbers
- Summary
- Tie It All Together
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
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course or bundle purchase this month. This is a limited time offer!
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By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
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Building a Consulting Business Online Bundle, 5 Certificate Courses
Learn How to Build a Consulting Business
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About This Course
What you will learn - Learn How to Build a Consulting Business
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Get BIG Savings with our Building a Consulting Business Online Bundle, 5 Certificate Courses
- Building a Consulting Business
- Selling Smarter
- Marketing with Social Media
- Marketing for Small Businesses
- Business Process Management
1. Building a Consulting Business: Learn How to Build a Consulting Business
Many of us have the dream of owning a business, but few of us take that step. In the case of starting a consulting business it may be a short step from the work world to the self-employed world. In some cases your skills can be transferred easily from your current job to your own consulting business.
This Building a Consulting Business course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider.
After you complete this course, you will be able to:
- Define the term “consultants” and explain their role in today’s business world.
- Identify consulting opportunities.
- Create a business strategy that includes a business plan, budget, marketing plan, fee structure, and resources.
- Use social media and networking skills to grow your consulting business.
- Protect your work with contracts.
- Identify ways to stay on top of trends and changes.
2. Selling Smarter: Explore Ways To Increase Your Average Sale
The sales industry keeps evolving, and that means you need to keep growing too! Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.
In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.
At the end of this Selling Smarter course, you will be able to:
- Explain and apply concepts of customer focused selling.
- Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
- Apply success techniques to get the most out of your work.
- Understand productivity techniques to maximize your use of time.
- Identify ways to find new clients and network effectively.
3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
After you complete this Marketing with Social Media course, you will be able to:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
4. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
5. Business Process Management: Learn How to Manage Business Processes
Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.
To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.
After you complete this course, you will be able to:
- Define business process management and related concepts.
- Recognize the vital role processes play in a business.
- Appreciate the role of technology in process management.
- Develop a vision to guide process improvement.
- Understand how to design or enhance an existing process using the business process life cycle.
- Construct a process map.
- Perform a what-if analysis to improve your processes.
- Implement and monitor process changes.
- Identify how Lean and Six Sigma methods can assist in managing and improving processes.
- Use a variety of tools and techniques to eliminate waste and redundancies.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
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Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
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The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Building a Consulting Business 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Building a Consulting Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment Instructions
- Pre-Assignment, Area One
- Pre-Assignment, Area Two
- Pre-Assignment, Area Three
Session 2: What It’s All About
- Defining the Terms
- Do You Have What It Takes?
Session 3: Business Building Blocks
- Identifying the Possibilities
- Doing Your Research
- The Three Elements
- Bringing It All Together
- Taking it Further
- Technical and Training Services
- Specialized Services
- Project Management
- Pre-Assignment Review, Area One
- Pre-Assignment Review, Area Two
- Pre-Assignment Review, Area Three
Session 4: Crunching the Numbers
- Developing Financial Budgets and Projections
- Estimating Personal Expenses
- Projecting Business Expenses
- Setting Income Targets
- Setting Your Base Hourly Rate
- Setting Goals
- Setting up a Fee Structure
- Other Fees to Consider
- Creating Rate Sheets
- Flexibility is Key
Session 5: Planning Your Business
- Creating a Business Plan
- The One-Page Plan
- The Formal Plan
- Checklist for Setting Up Your Business
- Developing Your Business Structure
- Choosing Office Space
- Designing Your Contact Information
- Creating Promotional Materials
- Gathering Resources
Session 6: Test Driving
- Making Connections
- Financial Projections
- Creating Your Brand
- Developing Your Business Structure
- Choosing Office Space
- Designing Your Contact Information
- Creating Promotional Materials
- What Do You Think?
Session 7: Creating a Sales and Marketing Strategy
- The Marketing Cycle
- Cycle Overview
- Looking at the Steps: Stage One
- Looking at the Steps: Stage Two
- Looking at the Steps: Stage Three
- Looking at the Steps: Stage Four
- Looking at the Steps: Stage Five
- Looking at the Steps: Stage Six
- Leveraging Social Media
- Incorporating Social Media
- Getting Noticed
- Opportunities to Consider
Session 8: Getting the Work Done
- Identifying Sources of Work
- Developing Contracts and Statements of Work
- About Master Service Agreements
- Developing a Statement of Work
- Sample Statement of Work, Part One
- Sample Statement of Work, Part Two
- The Tough Stuff
- Dealing with Cancellations
- Firing a Client
- Staying Current
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Selling Smarter Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Questions 1 to 3
- Pre-Assignment: Questions 4 to 6
Session 2: Selling Skills
- Essential Skills
- Identifying the Skills for Success
- Consultative Selling
- Customer Focused Selling
- Focusing on the Customer
Session 3: The Sales Cycle
- The Sales Cycle
- Initiate
- Initiating the Sales Cycle
- Cold Calling
- Finding Clients
- Reverse Networking
- Using Reverse Networking
- Build
- Building Relationships
- Manage
- Optimize
- Finding Comfort
Session 4: Framing Success
- The Power of Your Mind
- Exploring Your Mind
- Optimism
- Professionalism
- Being Professional
Session 5: Setting Goals with SPIRIT!
- Setting Good Goals
- Creating SPIRIT Goals
Session 6: The Path to Efficiency
- The Path to Efficiency
- How You Manage Time
- Strategies for Staying Organized
- Using the Time Management Strategies
Session 7: Customer Service
- Customer Service
- Reasons for Buying
- Client Wants and Needs
- Wants and Needs
- Client Requests and Impressions
- Improving Your Customer Service
Session 8: Selling More
- Enhancing Your Sales: Up-Selling
- Enhancing Your Sales: Cross-Selling
- Enhancing Your Sales: Value-Added Selling
- Our Values
- Perceived Value
- Facts and Myths
- Phases of the Value-Added Sale
- Adding Value
Session 9: Ten Major Mistakes
- Ten Mistakes
- Ten Solutions – Mistakes 1 and 2
- Ten Solutions – Mistakes 3 and 4
- Ten Solutions – Mistakes 5 and 6
- Ten Solutions – Mistakes 7 and 8
- Ten Solutions – Mistakes 9 and 10
- Our Solutions
Session 10: Finding New Clients
- Finding New Clients
- Looking for Clients
- Networking
- Roadblocks and Remedies
- Our Roadblocks and Remedies
- Successful Networking
Session 11: Selling Price
- Selling Price
- Selling Price Pros and Cons
- Using the Pros and Cons
- How Should You Approach Your Customers?
Session 12: Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Business Process Management Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: The Fundamentals of Business Process Management
- What is Business Analysis?
- How Do I Conduct A Business Analysis?
- What is Enterprise Content Management?
- Defining Content
- Defining Enterprise Content Management
- Enterprise Content Management Model
- The Role of ECM in Business Process Management
- What is Business Process Re-Engineering?
- Case Study
- About Business Process Re-Engineering
- Role of BPR in Business Process Management
- Business Process Re-Engineering Model
- Breaking Down the Model
Session 3: Defining Business Process ManagementTitle
- What is Business Process Management?
- What are Processes?
- Layers of Business Process Management
- The Management Level
- The Process Level
- The Implementation Level
- Brief History of Business Process Management
- What are the Benefits of Business Process Management?
- BPM Benefits
- Summary
Session 4: Reflecting on Processes
- Pre-Assignment Review
Session 5: The Business Process Life Cycle
- Introduction
- The Business Process Life Cycle
- Breaking Down the Model
Session 6: The Vision Phase
- Creating a Vision and Seeing the Big Picture
- What is a Vision?
- Creating a Vision
- Focusing on the Future
- Preparing for Change
- Sharing Your Vision
- Benefits of a Shared Vision
- Dreaming Big
Session 7: The Design Phase
- Gathering Information
- Amount of Human Interaction with Technology
- Level of Automation
- Case Study
- Role of Content
- Volume of Work
- Complexity of Process
- Defining Your Problem
- Rephrase the Problem
- Rephrasing in Action
- Expose and Challenge Assumptions
- Use Facts
- Grow Your Thinking
- Shrink Your Environment Temporarily
- Mini Case Study
- Practice Multiple Perspectives
- Turn it Upside Down
- Frame the Problem Purposely and Positively
- Summary
- Introduction
- Identify Your Future State
- Analyze Current State
- Steps to Bridge Gaps
- Summary
- About Process Mapping
- What is Process Mapping?
- Steps for Creating a Process Map
- Tips and Important Points
- Benefits of Process Mapping
- Symbols and Their Meanings
- Creating a Process Map with a Flow Chart
- Digital Process Map
- Making Connections
- Creating a Process Map with a Swimlane Diagram
- Sample Swimlane Process Map
- Map it Out
- Defining Improvements
- Why is it Important to Define Improvements?
- Case Study
- Establishing Functions and Identifying Function Leaders
- Identifying Function Leaders
- Considerations when Choosing a Leader
Session 8: The Modeling Phase
- Performing What-if Analysis
- Steps to Performing a What-If Analysis
- Sample Guidelines
- Second Step in Performing a What-If Analysis
- Third Step in Performing a What-If Analysis
- Case Study
- Test Driving
- Questions
- Testing the Design
- What Does it Mean to Test the Design?
- Steps for Design Testing
- Breaking Down the Model
- Benefits of Iterative Design
- Summary
Session 9: The Execution Phase
- Implementing Processes
- Exploring Automation
- Automating Processes
- Benefits of Automation
- Potential Pitfalls of Automation
- Steps to Automate a Process
- Summary
- Understanding Business Rules
- Making Connections
- Benefits of Business Rules
- Things to Watch Out For
- The Role of Business Rules in Workflow Engines
- Case Study
- The Importance of Business Rules
- Choosing Software
- Making Connections
- The Role of Workflow Engines
- The Workflow Model
- What is a Workflow Engine?
- Making Connections
- Workflows and Business Rules
- Case Studies
- Steps to Implement a Workflow Engine
- Breaking Down the Model
Session 10: The Monitoring Phase
- Implementing Measures
- Implementing Measures
- Building Your Approach
- Employee Feedback
- What is Business Activity Monitoring (BAM)?
- Making Connections
- Benefits of Business Activity Monitoring
- Purpose of Business Activity Monitoring
- The Role of KPI’s
- The Balanced Scorecard
- Where Does BPM Fit?
- Balanced Scorecard Example
- Benefits of the Balanced Scorecard
- Creating a Balanced Scorecard
- Task
- Scorecard Template
- Identifying Gaps with Process Mining
- Benefits of Process Mining
Session 11: The Optimizing Phase
- What It’s All About
- Case Study
- Case Study
- Business Process Improvement
- Six Steps of Business Process Improvement
- Breaking Down Steps One to Five
- Benefits of a Pilot
- The Final Step
- Introduction to Lean
- The Toyoda Precepts
- The Toyota Production System House
- The Roof
- The Pillars
- The Core
- The Foundation
- The Seven Wastes
- Summary
- Making Connections
- Cut Out the Waste
- Task
- Introduction to Six Sigma
- The Six Sigma Approach
- DMAIC Model
- Breaking Down the Model
- A Look at the Numbers
- Sample Analysis
- A Look at the Numbers
- A Look at the Numbers
- Summary
- Tie It All Together
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
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2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund guarantee. Conditions Apply. Please click here for details.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
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anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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After
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please check your junk/spam folder in the event that you do not receive
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Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
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you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
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which demonstrates your commitment to learning new skills. You can share
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Also, include it in your resume/CV, professional social media profiles
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
