Branding: Creating and Managing Your Corporate Brand Online Bundle, 2 Certificate Courses

Learn to Create the Perfect Brand for your Company

Branding: Creating and Managing Your Corporate Brand Online Bundle, 2 Certificate Courses

NOW ONLY

AU$299

Save AU$239 (44%)
OFF RRP AU$538
Get Info Pack

Get Branding: Creating and Managing Your Corporate Brand and Building a Brand on Social Media in this Bundle

1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

2. Building a Brand on Social Media:Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Branding: Creating and Managing Your Corporate Brand 2 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
39%
4 star
26%
3 star
27%
2 star
5%
1 star
2%
(281)
Average rating 3.5 out of 5 stars

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

12 July 2018 03:41:55 PM

Very great course, interesting and useful information.

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

1 June 2018 05:03:54 PM

.

22 May 2018 06:58:59 PM

.

3 May 2018 08:01:33 PM

excellent course. really got me thinking

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

3 January 2018 10:25:03 AM

That was really rewarding! Brilliantly structured course!

3 January 2018 09:43:46 AM

Excellent course

28 December 2017 09:00:20 PM

This course has enlighten me a lot about personal branding basics

14 December 2017 09:58:57 PM

Brilliant course. Very insightful!

Load more reviews Loading...
About this Course

Get Branding: Creating and Managing Your Corporate Brand and Building a Brand on Social Media in this Bundle

1. Branding: Creating and Managing Your Corporate Brand:Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

2. Building a Brand on Social Media:Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Branding: Creating and Managing Your Corporate Brand 2 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Creating and Managing Your Corporate Brand Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Building a Brand on Social Media Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(281)
Average rating 3.5 out of 5 stars
5 star
39%
4 star
26%
3 star
27%
2 star
5%
1 star
2%

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

12 July 2018 03:41:55 PM

Very great course, interesting and useful information.

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

1 June 2018 05:03:54 PM

.

22 May 2018 06:58:59 PM

.

3 May 2018 08:01:33 PM

excellent course. really got me thinking

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

3 January 2018 10:25:03 AM

That was really rewarding! Brilliantly structured course!

3 January 2018 09:43:46 AM

Excellent course

28 December 2017 09:00:20 PM

This course has enlighten me a lot about personal branding basics

14 December 2017 09:58:57 PM

Brilliant course. Very insightful!

Load more reviews Loading...

We provide a 7 Day Money Back Refund on all Courses

Now Only AU$299 Save AU$239 (44%)
OFF RRP AU$538
Delivery Method Online
Get Info Pack

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Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value $600)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 002CMYCB2CB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 12-16 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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