Study Media and Public Relations Online Course and Learn the Skills to Become a Media and Public Relations Professional

Our Media and Public Relations Online Course will teach you how to increase brand awareness, protect your company’s reputation, or make better connections with your target audience. Our Media Relations Course Online will give you all the skills and knowledge to start a career in media relations or make you a more convincing media relations practitioner.

Enter the exciting world of Media Relations and get a better understanding of the relationship between networking and media relations! Our Media Relations Course Online is your comprehensive resource of information about the importance of strategic communication planning and the effective use of networking.

Networking and public relations have been proven to be the most successful methods of communicating your worth to your clients and potential clients. Proper use of networking skills will allow you to leverage your existing relationships to boost your network.

Our premium Media Relations Course Online has been designed to give you practical public relations skills and useful networking tools that you will be able to apply as a modern PR consultant, manager, or networker.

At Courses For Success, our training programs have been carefully developed by leading professionals and validated by industry experts to guarantee you are getting the most up-to-date experience. By enrolling in this course, you can be confident you are getting the best education possible.

What you will learn with our Media and Public Relations Online Course

• Successfully using networking skills
• Managing the opportunities offered by "Meet and Greet" situations
• Dressing for success
• Writing effective communications across all print and electronic channels
• Goal setting
• Managing media relations
• Planning and issuing crisis communications
• Using social media effectively
• Delivering effective communication to employees

How will the Media and Public Relations Online Course be delivered?

The public relations training online course is accessible through the Courses For Success online learning management system. The course material is compatible with any electronic device including MAC, PC tablet or Smartphone.

1. The course content has been written for easy comprehension
2. Between 6 and 8 hours of study is necessary
3. Registered students are granted lifetime access to the online course
4. All course content is delivered online and can be accessed 24/7 using any computer or Smartphone
5. Study from your home or work, in your own time and, at your own pace
6. Students who successfully complete the course are awarded a certificate of completion

Media and Public Relations Online Course - Requirements

The Media Relations Training Course is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 8 hours of study is needed to complete the course
3. Registered students gain unrestricted access to the Media Relations Training Course
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion

Media and Public Relations Online Course Outline

Getting Started

This course will help in gathering knowledge that is needed in managing effectively one's image and value by forming reliable networks through various strategic communication planning. Effective networking is crucial for those who are actively pursuing job opportunities. Networking and public relations can be considered the most successful method of communicating one's value. Having good networking skills enables the person to tap into relationships that are already present and increasing their scope of the network.

The learning outcomes for this module are:

• Network for success
• Manage "Meet and Greet" opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Networking for Success (I)

Networking is found to be an effective way of spreading a person's value, and it is essential to understand the basic mechanics of networking. By having the necessary knowledge and understanding them fully can help in delivering the right message about the person to others. This module will tackle how to create a compelling introduction and how to make a great first impression.

Topics to be discussed include:

• Creating an Effective Introduction

• During the first two minutes if a conversation, most people can already form an opinion about a person that's why important to have a practical introduction when networking.

• Making a Great First Impression

• Focusing too much on making a great impression might end up with opposite results.

1. Five B’s
2. Be on time
3. Be yourself
4. Be positive
5. Be courteous
6. Be brief

Networking for Success (II)

Understanding the basic mechanics of networking can already help in increasing a person’s success in delivering the right message about them.

Topics to be discussed include:

• Minimizing Nervousness

• It is common to feel nervous when meeting new people, but it is vital to minimize being nervous when networking because it can often be seen as a negative trait.

1. Five Quick Steps to Help Reduce Nervousness
2. Prepare for the event
3. Think positively before and throughout the event
4. Practice what you are going to say and do
5. When at the event, focus on the present
6. Remember to breathe deeply and monitor your physical reaction to the situation

• Using Business Cards Effectively

• It is essential always to carry business cards because it contains the necessary contact information of a person.

• Remembering Names

• Upon meeting new people, it is vital to remember their names correctly because when remembering people's names, it can leave a positive trait, and they will be impressed.

1. CARE Model
2. Commit to remembering names
3. Associate names to other things and events
4. Repeat their names
5. Engage yourself in the conversation

The Meet and Greet

Meet and greet functions provides an excellent opportunity to create networks with other people. It is crucial to be prepared when attending these functions with understanding that there are crucial steps that are needed to consider when in the Meet and Greet situation. 

Topics to be discussed include:

• The Three-Step Process

• The purpose of meet and greets is to mingle and meet as many people as possible because it can be used as a strategy in expanding one’s network.

1. Meet 
2. Monitor
3. Move on

• The Four Levels of Conversation

• Communication often occurs at four distinct levels, and understanding these levels will help in determining how to communicate with others.

1. Small Talk
2. Fast Disclosure
3. Viewpoints and Opinions
4. Personal Feelings

Dressing for Success

Networking is a face-to-face event that is essential for a person to know how to present themselves in making the best impressions properly. Understanding what is communicated through the clothes that a person wears enables them to develop a wardrobe that can be essential in enhancing their networks.

Topics to be discussed include:

• The Meaning of Colors

• Colors can often send a message that may not be what a person intends to send that is why it is crucial to understand the basic meaning of colors.

• Interpreting Common Dress Codes

• It is essential to understand how to interpret dress codes in ensuring that a person is adequately dressed at the event.

• Deciding What to Wear

• PEAR can be used as a guideline on deciding what to wear for an event.

1. PEAR
2. Place
3. Environment
4. Attendees
5. Reason

Setting Goals

In networking and managing public relations, it is crucial to have a clear and measurable goal in achieving the various goals set. Unclear goals may lead to missing goals and causing frustrations; that is why it is essential to understand how to formulate goals that are realistic and achievable.

Topics to be discussed include:

• Understanding Goals

• Goals are essential for success because it states an expected outcome or achievement.

• SMART Goals

• Having goals that are more structured and consisted can be easier to achieve.

1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Timed

• Helping Others with Goal Setting

• Sharing various practices with others can be a great way of strengthening one's network.

Media Relations

Managing media relations is another form of networking.

Topics to be discussed include:

• Television 

• Using the news media can be essential in increasing one’s network exponentially and across the country.

1. Six Steps to Prepare and Get Your Message on Television
2. Create a brand
3. Develop your elevator speech
4. Seek out the media
5. Respond immediately
6. Be prepared
7. Keep it simple and fresh

• Print

• Print media is more comfortable to be accessed and more consistent base of readers than the internet.

• Web Presence, Blogs & the Internet

• This is a place where almost anyone can create a presence and a way of accessing information.

Issues and Crisis Communication Planning

Planning for situations wherein confronted with a pressing issue or crisis can help in positioning the favorably in what may be a time where chaos is prevalent. Having a plan before a crisis occurs can help in having better control of the situation and project confidence towards the audience.

Topics to be discussed include:

• Gauging the Impending Crisis Level

• Being ready in confronting any crisis can be an opportunity in demonstrating one’s value and leadership and increasing their network.

• Providing Feedback and Insights

• This can be a delicate job, but when done right, it can increase the credibility of a person then allowing them to meet more people and increasing their network.

1. RUN
2. Research 
3. Understanding 
4. Neutral point-of-view

• How Information will be Distributed

• Planning one's communication is an advantage because, in this way, the person can brainstorm different situations and determine who all needs to be reached.

• Tracking the Overall Effect

• It is good to practice to monitor the effects of the crisis on the organization because it is the easiest way to search online to see what is being said about a particular situation.

Social Media (The PR Toolkit)

Social media can be considered as a powerful tool to use in increasing the scope of a person's network significantly. It is vital to understand the various types of social media outlets can help in formulating a strategy that uses these tools.

Topics to be discussed include:

• Blogs 

• It is a journal made available on the internet, and it is in chronological order.

• Wikis 

• It is a database that contains various pages wherein a visitor can edit.

• Podcasts

• These are audio or video files that are to be viewed on the computer or downloaded onto a portable device.

• Social Bookmarks

• It allows a person to save links to web pages for sharing with others.

• RSS Feeds

• Really Simple Syndication is a feed that transmits updates from various subscribed websites.

Employee Communications

Poor communication can often lead to uncontrolled negative message about the person. Increasing effectiveness with employee communication can help in reinforcing one's network. It is essential to understand each concept presented in order to enhance one's networking strategy.

Topics to be discussed include:

• Verbal Communication

• This is the art of being able to communicate using the least words possible.

• Non-Verbal Communication (Body Language)

• A person’s non-verbal communication tends to dominate their message.

1. Two Basic Categories of non-Verbal Communication
2. Static Features
3. Dynamic Features

• Negotiation Skills

• Negotiation is a skill that can build relationships by providing and creating win-win situations.

• Making an Impact

• Creating an impact on others does not require much effort because the most impact made is when demonstrating a sincere interest in the other person.

1. Be a listener
2. Be a networker that networks both up and down
3. Be a seeker of feedback
4. Be ever enthusiastic about other people.

Recognition & Accreditation

Upon successful completion of this course and achieving a passing score for the assessment, you will have the skills and knowledge to become a Media and Public Relations professional. You will also be issued with an international continuing education credit (CEU) certificate, accepted by many organizations worldwide.

The Certificate is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers, and potential employers. Also, include it in your resume/CV, professional social media profiles and job applications.