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Advanced Diploma In Digital Photography
"This is the most up to date course of its kind with all the latest information in it" - David Pix
- The Advanced Diploma Course in Digital Photography is your gateway to the lucrative photography industry.
- This course has just been released and includes information on the latest cameras, equipment and business techniques.
- The Advanced Diploma Digital Photography Business Course is studied via our Online Instructional Video Learning Platform. Available 24/7 on any computer or mobile device including iPhone, iPad etc.
- This course covers everything in order to be a Professional Photographer. The course is literally "bursting full" with information to help you be a success in this business.
- Research shows that learning on video is the most productive way to learn a new skill, you can watch them at your own pace and you can watch them over and over until you fully understand. We show you everything you need to know to start the business and be successful.
- Course Delivery: The course is delivered 100% online. Upon enrollment students are issued with a log-in and password, providing access to Courses for Success's E-Learning platform. To preview our E-Learning platform request a FREE info pack.
Course Outline
Unit 1: Different types of photography explained
This lesson goes over what a photography business really is. It covers the 20 different types of photography and gives examples of the types of photo's that they capture, the type of equipment that they use and how they go about getting their images.
- Wildlife photography
- Fine art photography
- Business photography
- Commercial product photography
- Stock photography
- Photojournalism photography
- Event photography
- Food photography
- Sports photography
- Underwater photography
- Landscape photography
- Interior design photography
- Paparazzi photography
- Wedding photography
- Aeriel photography
- Portrait photography
- Real-estate photography
- Travel photography
- Fashion photography
- Glamour / model / dance photography
Unit 2: How to set up your photography business
In this lesson we take you through the important steps of setting up your new business. We also cover these topics:
- Setting up at home
- Developing an outdoor studio
- Interview with a new photographer
- Developing portfolios
- Setting up freelance
- Knowing your camera
- Developing your style
- How do you charge for your work
- How much can you charge?
- Understanding lenses
- Picture framing
Unit 3: Advanced Photographic techniques
In this lesson we teach you advanced techniques that every good photographer should know. We show you how to use these techniques to help grow your business. Some of the topics covered include:
- Understanding your histogram
- Tips for using your flash
- Tips for getting good shots
- Colour management
- Mirror up settings for landscape
- How to choose a good digital camera
- The importance of getting good highlights
- Correctly using your ISO
- Using exposure compensation
- File rescue software
- Keeping up technically
- Sample of movie shot by an HD SLR camera
Unit 4: How to promote your business
In this lesson we cover everything you need to know about promoting your product and the different types of methods that you can use. We go over the marketing techniques that you need to know to make your business successful. Some of the topics discussed are:
- Jpeg and raw files
- Turning you into a marketable product
- Building your own website
- Photographers shared websites
- Stock photography
- Stock Libraries
- Having a professional photography website made
- Buying a pre-made template website
Unit 5: Making your business legal
In this lesson we cover all the steps that you need to follow to make your business legal. Topics covered include:
- Making your business legal
- Registering your business name
- Developing your logo
- Sole Trader or company?
- Photographers insurance
- Develop your business to re-sell
- Business policies
- Developing goodwill
- What rights does your customer have over your photos?
- Storing your photos
- What can you photograph legally
- Holding accounts
- Developing a code of practice
- Investing in your portfolio
Unit 6: Marketing masterclass session one
In this lesson we take you right through how to market yourself professionally. We go into great detail on how you can catapult your business growth by explaining a number of successful strategies. Some of the topics covered include:
- Developing your business mindset
- Getting your image right
- Your Business colours
- Business stationary
- Bullet proofing your customers
- Customer loyalty programs
- Customer mix
- Unique selling position-how to sell your self
- Emotional buying
- Designing your customers experience
- Customer profiling
- Focus on marketing
- Your hourly costs to run your business
- Business financial advice
This video also includes interviews with some of Australia's leading business experts, including
- Gerry Harvey-Owner Harvey Norman-Talks about the importance of getting the right training
- Ross Greenwood-Chanel Nine Finance Editor-Gives candid business advice and strategies on running a successful business
Unit 7: Marketing masterclass session two
- In this lesson we explain how to write hypnotic sales copy. We also go over in great detail how to develop yellow pages ads that work. We also show you how to write a detailed business plan.
- This lesson also includes an interview with David Koch-Chanel 7's Sunrise Presenter-In which he explains how to set goals and achieve business success.
Unit 8: Marketing masterclass session three
In this lesson we show you how to create your own products so you can make money from Digital Photography. Some of the topics covered are:
- Developing photography products
- Photographic albums
- Video slide shows
- Producing books
- Canvas Prints
- Gift Certificates
- Oil Portraits
- Story board prints
- Photo collage
- Family portrait packages
- This video also includes an interview with David Oliver a Master Photographer (one of only 5 in the world) He shares his insights, experience and what it takes to be a successful photographer, this is one of the most interesting and important interviews in the whole course.
David Oliver's website is http://www.davidoliver.com.au
Course Training Manual
In the course training manual we go over a number of important aspects of running a successful photographic business, for example:
- Important settings of your camera
- Logo Shots
- Steps to establishing your new business
- Colour Management and setting your camera
- Setting your computer for colour
- Rules for getting your website up in rankings
- Suggested charge out rates
- Equipment required for your business
- Sample photo's
Resources Including All Business Templates
- Photography 12 point business plan template
- Marketing/sales letter templates
- Colour management chart
- Invoice template
- Wedding Photography checklist
12 Months Unlimited Tutor Support
- One on one student support for 12 months so that you can get the most out of this course.
- The email support gives you the benefit of two-way conversation on any of the topics covered
- You can submit your questions/ideas for feedback in order to grow your business.
